Should Your Small Business Invest in a Mobile App

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Should Your Small Business Invest in a Mobile App?
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Why mobile applications are necessary ??

• It is crystal clear that the demand of mobile
  apps has escalated in all businesses.
• To cope with that, design and development of
  brilliant mobile applications must be necessary.

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Mobile Application Development platforms

• iPhone App Development
• Hybrid App Development
• Phone Gap App Development

• Android App Development
• Windows App Development

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Industry Specific Apps

• Enterprise Apps
• E-Commerce Apps

• Consumer Apps
• Social Networking Apps

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Should Your Small Business Invest in a Mobile App?

• Mobile apps offer valuable marketing
  opportunities for small businesses.
  But small business app
  growth has
  stagnated.
• Nearly half (42) of small businesses currently
  have a mobile app, and 30 plan to build one in
  the future.
• Small business app growth is stagnant.
  Compared to 2017s data, the same percentage
  of small businesses currently have a mobile
  app (42).

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Should Your Small Business Invest in a Mobile App?

• The largest percentage of small
  businesses (28) say they primarily
  built a mobile app
  to attract new
  customers, but experts caution that
  this is a misguided goal.
• Small businesses say that mobile payment is
  the most valuable feature on their
  apps, though this finding surprised
  experts.

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Small Business Mobile App Growth Remains Stagnant

• Nearly half (42) of small businesses had a
  mobile app.
• The data shows that once again, 42 of small
  businesses currently have a mobile app.
• Nearly one-quarter of small businesses (23) say
  they plan to build one by the end of 2018.

Percent of total respondents, small business
owners and managers
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Mobile Apps Offer Value But Need Clear Goals and
Audience

• Mobile apps offer valuable marketing
  opportunities but only if they
  are created with a clear purpose.
• Reflect on your customer journey and identify
  current touch points with your customers that can
  be enhanced by a mobile app.
• Assess whether a mobile app will truly impact
  your business.

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Mobile Apps Offer Value But Need Clear Goals and
Audience

• Set specific metrics related to your goals
  and determine
  what qualifies as success. 
• Deploy the simplest and cheapest version of the
  app first.
• If the simple version of the app is on track
  to meet your success criteria, continue
  developing it.
• Assess whether a mobile app will truly impact
  your business.

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Mobile Apps Not Guaranteed to Attract New
Customers

• A small business should not build a mobile app
  primarily to find new customers.

All answer choices shown, small businesses with
mobile apps

• Hard to search for applications. Because users
  must actively seek small business apps.

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• To attract new customers with a mobile
  app, youd have to spend a
  significant amount of money on 
  marketing the app on other
  channels, which would greatly increase the
  investment required for your app to succeed.

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Mobile Apps Enhance Customer Communication,
Loyalty

• Small business apps offer stronger benefits when
  it comes to enhancing communication with existing
  customers.

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Mobile Payments Offer Greater Convenience

• The largest percentage of small businesses (26)
  listed mobile payment as the most valuable
  feature on their apps.

All answer choices shown, small businesses with
mobile apps
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Millennial Small Business Owners More Likely to
Have App

• The younger small business owners are, the more
  likely they are to build a mobile app.

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Mobile Apps Require Great Investment But Offer
Great Value

• For many small businesses, a mobile app can offer
  valuable opportunities for enhanced customer
  communication.
• Small business app growth is stagnant despite
  projected growth.

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Looking for a Native App DeveloperContact Us

• https//www.consagous.com/services/mobile-applicat
  ion-development
• https//www.consagous.com
• info_at_consagous.com

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