How Marketing Automation Benefits Marketing

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How Marketing Automation Benefits Marketing

• Marketing departments benefit from marketing
  Automation by,
• Capturing and analysing data from multiply
  sources within one single area
• Focusing on companies with an interest in your
  products/services
• Integrating marketing activities with sales to
  create a seamless experience for buyers
• Developing relationships from the very start of a
  customers buying cycle
• Timing your messages for maximum impact

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How Marketing Automation Benefits Marketing
A complete overview of your Prospects
interaction Managing your marketing using
separate systems that dont talk to each other is
near impossible to get an accurate and complete
overview of your prospects and customers
behaviour.  If you are sending out and monitoring
marketing material via email systems, web
analytics, PPC trackers, social media platforms
you will have an array of valuable data on
individuals BUT not viewable from a single
platform. Read More...
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How Marketing Automation Benefits Marketing
Marketing Automation systems track and piece
together all your marketing efforts under one
roof. This allows you to combine all your data
together giving you a 360-degree view of each
individual.
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How Marketing Automation Benefits Marketing
This results in you being able to see exactly how
an individual is engaging with your marketing
efforts enabling you to deliver personalised
content that will improve their customer
experience whilst pushing them through their
buying cycle. A powerful marketing
platform Within the platform marketing teams can
create automated lead nurturing workflows that
are designed to develop relationships with
prospects over a long period of time. With big
ticket items, the sales cycles can be long and
suppliers need to be guiding prospects along the
journey until they are ready to buy. Messages are
sent over time, across a variety of networks,
based on prospect activities and predefined
campaign steps. This generates well-qualified
leads that have shown interest and are fully
engaged. Read More...
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How Marketing Automation Benefits Marketing
Nurturing prospects through the funnel Marketing
automation shows you exactly where each
individual contact is on their buying cycle,
giving you valuable information about what action
to take next. Measuring results easier whilst
improving where you spend your marketing
budget With its ability to gather data digital
marketing has made it easier to measure marketing
campaigns and Marketing Automation platforms have
taken that to the next level.
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How Marketing Automation Benefits Marketing
Measure and Test The ability to run A/B tests
helps your company to learn what works in
different industries or at different times
allowing you to boost your marketing
efforts. A/B testing for example is when you
send out the same email to 10 of your list with
subject title A and 10 of your list with
subject title B and whichever one performs best
you send to the remaining 80 of your list. Read
More...
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How Marketing Automation Benefits Marketing
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