E-commerce Innovations and Trends of 2018 | ProBytes

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Ecommerce Innovations And Trends of 2018
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• Christmas and new-year are nearby. E-commerce
  market is getting ready for one of the biggest
  sales season ever.
• Little do people know that their online shopping
  experience is going to change dramatically next
  year owing to latest technological advancement.

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Augmented Reality Shopping Using Mobile Phones

• BY the end of 2018 70 of the ecommerce traffic
  will be through mobile phones.
• Augmented reality will have a great influence in
  ecommerce market in the year 2018.
• Amazon has already added augmented reality to
  their app.
• AR market will rise to 90 billion by 2020.

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Voice Shopping

• Amazon Alexa and Google Assistant will have more
  exciting integration and updates in 2018.
• Half of the online search will be done through
  voice next year, which is 40 at the moment.
• Target and wall mart will integrate Google
  express to enable voice purchase

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Social Media

• Online stores will concentrate on Instagram
  stories since half of the users are predicted to
  use the feature next year.
• Facebook will introduce VR feature Spaces for
  its users to connect
• Videos will attract more customers from social
  media than any other content
• Chat bots and messenger based sales will increase
  dramatically since 2.5 billion users at present
  use them and its expected to rise dramatically
  in 2018

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Customer experience (CX)

• 2018 will be of CX oriented strategies since 89
  of consumers at present has stopped doing
  business with a company after poor customer
  service.
• Customer experience will dramatically improve
  with the help of Blockchain Technology.
• Omni-channel shopping experience will
  dramatically increase by next year.
• AI and Machine learning will be extensively
• put to use to increase CX.

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• Ebay is going to release their visual search
  tools by next year.
• Amazon, Asos and Wayfair have already included
  the feature.
• Google lately introduced Google Lens in their
  pixel phones for advanced search and shopping
  options. It is expected that in 2018 more Android
  phones will have the feature.
• Pinterest already has 150 million
• users who use visual search
• feature and is expecting a steep
• rise in 2018.

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