|10 Live Adwords Project - Google Certified Trainer

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Google Adwords Training
By - Digital Marketing School Network
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Google Adwords Training
Our expert AdWords Training Courses have been
designed by our marketing specialists to
help you get the most from AdWords and
pay-per-click ads.
DMSN as a paid search agency. Over the following
decades, we have been busy continuously testing,
developing and creating best practices to ensure
our clients accounts are fully optimized and
generate maximum ROI. And we never stop learning
and evolving as all our training reflects
industry updates and findings. On both our
Standard and Advanced Courses, we will show you
the best practice methods used by the some of the
biggest names in the business.
info_at_dmsn.in
Call Now - 8800301296
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Standard Course Overview
What is PPC?
Account set up Access

• Introduction to Google AdWords/PPC
• Terminology explanation

• Account structure
• Settings and reporting goals
• Campaign settings

Bidding Quality Score
Ads ad extensions

• What is quality score
• How to improve quality score

• How to write great ad copy
• Ad extensions

Keywords Matchtypes
Tracking options

• Keyword methodology
• Matchtypes
• Negative keywords

• Tracking conversions
• Linking accounts

info_at_dmsn.in
Call Now - 8800301296
www.dmsn.in
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Advanced Course Overview
Google Shopping Ads
Campaign structure and creation

• Introductions to Shopping
• Feed attributes
• Shopping optimizations

• Campaign creation
• Account structure and organisation

Advanced campaign components
Optimization for PPC Managers

• Advanced ad extensions - review, structured
  snippets
• Advanced matchtypes - routing negatives
• Advanced functionality - advanced columns and
  reporting,
• 
  impression share and auction insights
• Advanced quality score

• AdWords editor introduction
• Excel formulas
• Managing to account metrics
• PPC conversion optimization
• Paths to conversion, attribution assists
• Mobile and tablet strategy

Remarketing

• Set up of remarketing
• Creating lists
• RLSA

info_at_dmsn.in
Call Now - 8800301296
www.dmsn.in
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Here are some of brands weve trained
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Call Now - 8800301296
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Why choose a DMSN Course?
Reduced rates for charities If you are a
registered charity, please contact us before
making a booking. We know how important it is for
you to promote your business and generate
donations, so we have a number of special
discounts available to you.
Course content evolves with the industry The
digital marketing industry is still relatively
new, which means there are always new
technologies, strategies and information being
created and shared. As experts working within the
industry, we keep up to date on everything
happening to ensure nothing new is missed from
our courses.
Experts in their field All our courses are taught
by experienced experts. When they arent
training, they are working on successful
Jellyfish campaigns in the subject they teach.
Practical and theoretical course content We
think its vital that delegates get really
involved in the courses they attend. So we offer
a nice mixture of practical and theoretical
content, which delegates can interact with and
then utilize within their own workplace later.
Discounts on multiple bookings If you would like
to book more than one course, there may be a
(small!) movement in the price. Just get in touch
with us to talk numbers before making your
booking.
Price competitive We keep a close eye what our
competitors offer and charge. So we know that we
are always price competitive within the digital
marketing training market.
info_at_dmsn.in
Call Now - 8800301296
www.dmsn.in
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Tailored Training Courses
We know that just as businesses, people, and
skillsets differ, so do their demands. Which is
why our Tailored Training Courses are
specifically designed to help you get the course
content you want, exactly the way you need it.
Each DMSN Training Course provides a powerful
combination of theory and hands-on practical
exercises to help you to understand, learn and
implement changes in your own accounts during the
session. We can accommodate any number of
attendees, tailor the subjects we cover, mix and
match content and make sure the sessions last
within your desired time frame. We can even host
them in the comfort of your own business or
preferred location.
info_at_dmsn.in
Call Now - 8800301296
www.dmsn.in