Does Using Geotagging Create Security Risks

1
Does Using Geotagging Create Security Risks?

• www.technicalactiongroup.ca
  [phone]

2
Geotagging is just one of the recent marketing
trends being used on social medial sites,
smartphone apps, computer operating systems, and
the major search engines. The purpose of this
feature is it allows people to share their exact
location with others.

• www.technicalactiongroup.ca
  [phone]

3
For instance, when you geotag yourself in a
Facebook post (i.e. check in), the app uses
data from your smartphones GPS and then displays
your location on a map within the post.

• www.technicalactiongroup.ca
  [phone]

4
From a business perspective, using geotags are a
great marketing tool for several reasons, as
follows

• www.technicalactiongroup.ca
  [phone]

5
1. Increases awareness of the business location
Businesses have used different marketing
campaigns through social media, like free
coffees, discounted meals, and more, along with
geotagging, to get people to participate and into
their doors.

• www.technicalactiongroup.ca
  [phone]

6
2. Makes it easier for potential customers to
locate the business Anytime you do a search
for a product or service online and a business
has geotagging enabled,

• www.technicalactiongroup.ca
  [phone]

7
when they are displayed in search results, it
also shows a map of where they are located. If
you also have geotagging enabled on your device,
search results are refined even more to show the
businesses closest to your current location with
the products and services you want.

• www.technicalactiongroup.ca
  [phone]

8
3. Improves location-based marketing to specific
target audiences - Another benefit of
geotagging for businesses is they can use it to
push specific ads and marketing materials to
people within a certain geographical area that
have subscribed to these types of notifications.

• www.technicalactiongroup.ca
  [phone]

9
For businesses, the security risks are relatively
low, in regards to using geotagging as part of
their marketing mix.

• www.technicalactiongroup.ca
  [phone]

10
On the other hand, when used for personal
reasons, there are certain risks you do need to
be aware of to determine whether you want to use
geotagging or not.

• www.technicalactiongroup.ca
  [phone]

11
1. Geotagging lets everyone know exactly where
you are and when As a result, depending on
your privacy settings in your apps,

• www.technicalactiongroup.ca
  [phone]

12
more than just friends and family might see the
posts, which could result in a cyberstalker
discovering where you are or where you live.

• www.technicalactiongroup.ca
  [phone]

13
2. Geotags are automatically added to pictures
and videos on certain devices Anytime you
take a picture or video, even if you do not use
geotagging, the GPS coordinates of where the
picture or video was taken is already embedded.

• www.technicalactiongroup.ca
  [phone]

14
3. Most devices, apps, and software have
geotagging enabled by default If you want to
have control over geotagging and when it is used,
then you need to disable this feature.

• www.technicalactiongroup.ca
  [phone]

15
For instance, a good way to tell its off is when
you access a website or app and a pop-up says it
wants to use your location data and gives you the
option of clicking yes or no. If geotagging
is on, you will not see this pop-up.

• www.technicalactiongroup.ca
  [phone]

16
Geotagging can be fun to use and is beneficial
when you are looking for specific products or
services in your area. However, anytime you do
use it for personal reasons,

• www.technicalactiongroup.ca
  [phone]

17
just consider what potential security risks you
could be creating and decide whether this risks
are worth checking in at your favourite
restaurant.

• www.technicalactiongroup.ca
  [phone]

18
For businesses looking for affordable solutions
of IT managed services, Cloud computing, and
more, please feel free to contact the IT experts
at Technical Action Group by calling 416-489-6312
today! Source - https//www.technicalactiongrou
p.ca/geotagging-create-security-risks/

• www.technicalactiongroup.ca
  [phone]