Cinema Marketplace

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Cinema Marketplace
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2006 ADMISSIONS BY MONTH
Source CAA/Nielsen EDI
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CINEMA SCREENS
Source CAA
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A CINEMA DECADE
Admissions
Screens
65
28
3,569
157m
2,166
123m
1996 2006
1996 2006
Source CAA/Marplan/Gallup/Nielsen EDI
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CINEMA SCREENS BY CIRCUIT 2006
Total number of screens 3,569
UK Screen totals as at Quarter 3, 2006 Source CAA
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CINEMA AUDIENCE PROFILE BY AGE
15-24
25-34
35-44
45
ART SCREEN AGP
Source CAA/CAVIAR 2006
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Key audience insights

• Cinema is the most popular leisure activity 92
  of people enjoy going to the cinema over
  activities both in and outside of home
• 34 believe cinema would be worse without ads
  more than any other medium.
• 20 of respondents pay a lot of attention to
  adverts in the cinema, compared to TV (12),
  magazines (7), outdoor (6), Internet (6),
  newspapers (4) and radio (3)

Base All Respondents Source FAME 2006
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Advertising
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TOP CATEGORIES ON CINEMA JAN-DEC 2006

• Motors 28.4m
• Telecoms 23.3m
• Entertainment the Media 20.8m
• Drink 18.0m
• Food 11.3m
• Computers 10.3m
• Cosmetics Toiletries 9.3m
• Travel Transport 7.3m
• Govt, Social, Political 6.3m
• Leisure Equipment 5.0m

Source Nielsen Media Research Jan-Dec 2006
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TOP ADVERTISERS ON CINEMA JAN-DEC 2006
Total Spend

• Orange 14m
• Unilever 9.4m
• Sky 8.4m
• Microsoft 4m
• Toyota 3.8m
• Volkswagen 3.7m
• Brown Forman 3.6m
• TFL 3.1m
• DFS 3.1m
• Sony UK 2.9m

- display media (excl. Internet) Source
Nielsen Media Research Jan-Dec 2006
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AD SPEND BY MEDIAJAN-SEPT 2006
Total Display Adspend 6,341m
Source Nielsen Media Research Jan-Sept 2006