5 Ways to Improve Your Website Sales

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5 Ways to Improve Your Website Sales
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A website is an indispensable tool for businesses
these days. Given this context, you might be
having a website already. But, if you are not
witnessing an improvement in business growth in
terms of brand awareness, enquiries and sales,
you need to take a relook at your website.A few
additions can add great value to your website and
bring in the results you have been looking for
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Go for a Mobile Responsive Design

• A mobile-friendly design ensures that
  prospects viewing your website from mobile
  devices such as smart phones and tablets are able
  to experience all the features that your
  non-mobile visitors do on your regular website.

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Usage of mobile devices is increasing, and you
would be losing this potential customer base
without a mobile-friendly website. Also, search
engines, particularly Google, are keen to know if
a website is mobile-friendly before ranking it.
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Think about it no matter the device your target
audience is using, your website will be available
on the device, fit according to the device
screen. You are making your website
future-ready.Given the importance, many
professional website design Manchester agencies
are designing websites to be mobile-friendly at
the design stage itself.
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Include Videos

• Videos have a greater impact on audiences than
  text. Include videos in the form of informative
  product descriptions or customer testimonials in
  your website. It is also important to keep
  updating your video gallery to have your website
  stay fresh for search engines and audiences.

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Resolve Lengthy Website Loading Time

• A delay in website loading can drive potential
  customers to your competitor websites. Factors
  such as graphics, images and heavy traffic can
  impact website loading time. With use of
  efficient technology, these issues can be taken
  care of, and your website can be tailored to meet
  changing needs.

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Make your Website Copy Credible

• Prospects buy only when they believe that you can
  solve their problems. Ensure that your content is
  tailored towards this end. Focus on customer
  testimonials that explain how your product/
  service solved their problems instead of just
  saying how great or superior your product/
  service is.

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Use also an About Us section that talks about
your industry expertise and achievements to let
audiences know that you are capable of solving
their problems and to give them a genuine reason
to trust you.
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Add Calls-to-Action

• Having a super website copy or a fantastic
  product is not enough to give you conversions or
  sales. You have to tell your prospect what to do
  next. Call-to-action serves this purpose. Whether
  you want your visitor to submit a form, download
  a free copy, or avail a discount, ensure that you
  convey the message with a call-to-action on the
  landing page, and every webpage.
• For best results, a call-to-action must be clear,
  informative and displayed prominently for
  attracting visitor attention immediately.

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Improving your website is a continuous process.
You need to keep monitoring its performance, test
and analyse results, and come up with new
strategies accordingly. If time and dedicated
attention to the process are constraints, a
website design Manchester agency can be your best
partner in achieving success.
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