COM 537 Final Exam

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COM 537 Final Exam
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• 1. What communication type avoids conflict and
  focuses on facts and details rather than the big
  picture? They may be perceived by others as
  unemotional and nonchalant.
• Argumentatives
• Sympathetics
• Systematics
• Directs
• 2. A criticism of social media is that it
• is only available to the media savvy.
• contributes to the decline in writing and
  language skills.
• leads to separation of the haves and have-nots.
• leads to information overload
• 3. In Korean culture, a business deal is
  dependent on contractual information as well as
  how the parties perceive each others values and
  ethics. According to Edmund Hall, this behavior
  exhibits the theory of
• proxemics
• low-context cultures
• Ethno-centricism
• high-context cultures

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• 4. Your supervisor sends you an e-mail requesting
  an article for the employee newsletter about
  company loyalty. You write the article featuring
  customers who are brand loyal. Later, your
  supervisor criticizes you for not writing about
  the topic that he requested. After a face-to-face
  meeting, you realize that he wanted you to write
  about employee loyalty. This is an example of
  what type of noise?
• Unwanted
• External
• Semantic
• Internal
• 5. The head of the holiday party committee at
  your office is trying to set a location for the
  event. The committee chairperson announces three
  choices for members to vote on. When Erin hears
  that the Boars Tavern is one of the choices, her
  mind is made up. After all, the restaurant is
  only a few blocks from her house. How would you
  describe her listening behavior?
• Active
• Passive
• Agenda-setting
• Obtuse

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• 6. Your supervisor has the habit of coming into
  your office and leaning over your desk to talk to
  you. This situation is uncomfortable for you
  because you cannot move away from him. According
  to Edmund Hall, this behavior exhibits the theory
  of
• high-context cultures
• low-context cultures
• ethnocentricism
• proxemics
• 7. Which statement is true concerning the role of
  publics in business communication?
• Publics, in general, remain constant despite
  changes in the environment.
• Internal publics are usually not concerned with
  the communication style used by management.
• External publics are not concerned with an
  organizations public performance.
• Publics can dispel rumors and build positive
  brand image.

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• 8. A break-in at your company has resulted in the
  theft of various pharmaceutical products. The
  head chemist, slated as the companys designated
  spokesperson, is scheduled to appear at a media
  conference. This course of action illustrates one
  of the steps in crisis communication planning.
  Select the appropriate step
• Assessing the possible risk to the organization
• Evaluating the effectiveness of your action plan
• Identifying levels of vulnerability in your
  company
• Implementing the action plan
• 9. In the management journal article about
  persuading customers that your boss recommended,
  you read that your style of hard selling is not
  effective with young professionals. You begin to
  question if you need to take a sales training
  seminar. This is an example of
• cognitive dissonance
• agenda-setting
• selective attention
• selective exposure

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This online course is very well put together I
found each of the topics COM 537 and learned a
lot in the all weeks. The one thing I feel it
could improve on is the depth of some of the
later more advanced topics seemed to be lacking
at time. Very good course! Jack
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• 10. Building strong coalitions among individuals
  or groups that have separate interests is called
• facilitation
• negotiation
• diversification
• mediation
• 11. When Joseph Kline, a U.S. citizen working for
  a bakery in Pakistan, is surprised that he will
  have to work on December 25, Christmas Day, he is
  dealing with which component of the transactional
  communication model?
• Internal noise
• External noise
• Cultural relativism
• Context
•  
• 12. Which of the following statements is true?
• Semantics is the study of the meaning of words,
  phrases, and texts
• Semantics is the study of how words affect the
  decision-making process
• Semantics is the study of dictionary definitions
• Semantics is the study of the use of words in
  persuasive communication

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• 13. What affects how others perceive us and can
  adjust according to the situation?
• Feedback
• Channel
• Communication style
• Personality
• 14. What describes the occasion, time, and place
  of communication in the transactional
  communication model?
• Cognitive dissonance
• Context
• Channel
• Noise
• 15. A beer commercial shows young people laughing
  while enjoying bottles of Mountain Beer in a busy
  bar scene. According to Maslows hierarchy, which
  consumer need is targeted?
• physiological needs
• self-esteem
• belonging
• self-actualization

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• 16. With the overload of information today, what
  does Smith (2010) state communication must be to
  be noticed?
• Familiar and consistent
• Timely and thorough
• Innovative and creative
• Informative and detailed
• 17. To provide the best health care for our
  patients at a reasonable cost is an example of
• a mission statement
• a vision statement
• a corporate objective
• a strategic plan
• 18. In the process of behavior change, after
  people have detected the presence of a problem
  and they see this problem as important, to what
  phase do they belong?
• Diversification
• Decision
• Detection
• Implementation

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• 19. In the transactional communication model, who
  or what is responsible for composing a message
  embedded with meaning from his or her world while
  considering the interpretative resources that
  will be used to decode the message?
• Effective message area
• Receiver
• Channel
• Sender
• 20. What is a tactic described by Lencioni (2010)
  to disarm clients and allow them to trust a
  consultant?
• Prove detailed information
• Provide references
• Be comfortable and naked with weaknesses
• Promote strengths and past successes

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Great course on just the right detail level to
very good easy to read and write. Very good
language with short tricks of text mixed document
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website. I would recommend all my friends to take
this course. Thanks! Shone
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• 21. In 2006, Walt Disney Parks and Resorts
  launched a new theme for its integrated global
  marketing efforts. Which of the following was
  identified as an integrated marketing strategy
  element?
• Disney used the theme Year of a Million Dreams
  in its publicity and promotional materials.
• Disney avoided the use of ads, contests, and
  sweepstakes.
• Disney sent out several messages over a broad a
  spectrum of media to appeal to the largest
• Disney positioned itself as a transformational
  experience to one specific age group.
• 22. What factor must be considered in designing
  an effective communication system?
• The costs involved
• The needs of the customer
• The message delivery
• The optimal combination of a message, source,
  channel, and an operating variable

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• 23. You have been charged with writing a report
  on the progress of the integration of a database
  between organizational units. Your supervisor
  says that she wants the report as soon as
  possible. You spend your weekend working on the
  report in order to have it ready by Monday
  morning. When you present the report to your
  supervisor, she says, I am sorry that you spent
  your weekend on the report it wasnt that
  urgent. This scenario is an illustration of a
  problem with what element in the transactional
  communication model?
• Cognitive dissonance
• Context
• Channel
• Noise
• 24. In changing markets, communication tactics
• are based on techniques used in traditional
  markets
• use a combination of traditional and new media
• do not require the use of conventional databases
• are mass media-driven

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• 25. In the 20th century, the public relations
  profession was reshaped by one of the following
  events
• The split of public relations functions from
  advertising agencies
• The decline of mergers and acquisitions in big
  business
• The rise of the patent medicine industry
• The growth of electronic media
• 26. How does Lencioni (2010) describe entering
  the danger?
• Addressing a clients potentially explosive
  issues
• Developing a new market niche
• Analyzing competition
• Being vulnerable
• 27. Good listeners generally concerned with
  everyones needs, maintaining relationships, and
  avoiding conflict describes this communication
  style generally perceived as soft-hearted and
  overly helpful.
• Directs
• Systematics
• Argumentatives
• Sympathetics

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• 28. Suppose you are asked to discuss an American
  Indian ceremony. Perhaps you describe the use of
  peace pipes, drums, feathered headdresses and
  dancing and chanting around a fire. This
  information is an example of
• forming a negative stereotype based on inaccurate
  information
• assigning neutral traits stereotypes
• knowing a group of people
• using mediated information to add to your
  knowledge
• 29. A manager informs her staff that there is a
  problem with office equipment abuse. She suggests
  that each employee should come up with a list of
  ways to cut down on the repair bills. The
  suggestions will be discussed at the next
  department meeting. Which of the three leadership
  types outlined by theorists Lewin, Lippert, and
  White does this managers request illustrate?
• Democratic
• Laissez-faire
• Authoritarian
• Republican

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of time. I would take another similar course any
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you to all the Uopehelp team who put it together
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• 30. You notice that a colleague seems to be
  distracted from his work. You ask him if
  something is wrong, and he replies, No, Im
  fine. You ask him again, Tell me what is
  wrong? This is an example of
• believing non-verbal clues over verbal language
• engaging in interpersonal observation
• altering communication cues
• believing verbal over non-verbal messages
•  
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