Consumer Payments Country Snapshot Taiwan

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Consumer Payments Country Snapshot Taiwan
www.bharatbook.com
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Summary

• Taiwan has a very unique payment card environment
  compared to most other markets. While the
  infrastructure is in place, with Visa and Master
  card introducing contactless payment capabilities
  from 2008, point of sale (POS) terminal
  penetration is only about an eighth of Australia,
  a similar market in terms of size. Established
  retailers such as department stores, hotels, and
  retail chains all accept payment cards, but
  small- to medium-sized merchants operating on
  very thin margins are turned off by acceptance
  fees.

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Key Findings

• Growth in the Taiwanese payment card market is
  essentially driven by pay-now cards. Due to debt
  averseness, consumers in Taiwan rarely spend on
  credit unless there are special offers and
  discounts available from their credit cards to
  incentivize use.
• High internet and smartphone penetration among
  Taiwanese consumers has positioned the market for
  strong growth in online commerce, with m-commerce
  fueling the majority of growth over the last five
  years.

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• Future growth will be driven by m-commerce for
  low-value transactions as consumers begin to buy
  more online.
• Taiwanese consumers have been familiar with
  contactless payments since the introduction of
  the Easy card subway transit cards in 2002, and
  awareness is very high as a result. However, the
  only way to drive further usage of the payment
  format will be to introduce incentives.

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Synopsis

• Consumer Payments Country Snapshot Taiwan 2017
  examines the consumer payments market in Taiwan,
  considering payment cards, online payments, P2P
  payments, and newer payment technologies such as
  mobile wallets and contactless.

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The report also examines the main regulatory
players in Taiwan.

• Analyzes consumer attitudes to financial
  services by life stage.
• Analyzes the major payment card types in terms
  of both card holding and usage.
• Identifies the major competitors in card issuing
  and how their position in the market has changed
  over the last five years.

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• Considers consumer attitudes towards P2P tools,
  mobile payment tools, and contactless cards, and
  how companies in China are deploying these tools
  to meet customer needs.
• Explores the online payment market in Taiwan by
  merchant type and payment tool, as well as
  providing a five-year forecast for the
  development of the market.

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Reasons to Buy

• Understand the key facts and figures in the
  consumer payments market in Taiwan.
• Learn which trends drive consumer behavior at
  the macro level.
• Find out which products the major competitors
  are launching in the market and plan your
  strategy accordingly.
• Discover consumer sentiments towards various
  payment tools in Taiwan and use this knowledge to
  inform product design.

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Full Report Consumer Payments Country Snapshot
Taiwan

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