Tea Market in China

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Tea Market in China
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Summary
Tea drinks kiosks and street stalls developed
rapidly in 2016 led by Coco and Happy Lemon.
These outlets offer fresh milk tea and tea
drinks, which consumers consider more convenient
and with greater flavour options. Furthermore,
online beverage delivery apps emerged in the
review period, which are particularly popular
among young adults. These apps not only provide
online ordering and door-to-door delivery but
also discounts for drinks to attract more
consumers. Tea in China report offers a
comprehensive guide to the size and shape of the
market at a national level. It provides the
latest retail sales data 2012-2016, allowing you
to identify the sectors driving growth. It
identifies the leading companies, the leading
brands and offers strategic analysis of key
factors influencing the market - be they
legislative, distribution or pricing issues.
Forecasts to 2021 illustrate how the market is
set to change.
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Product coverage Black Tea, Fruit/Herbal Tea,
Green Tea, Instant Tea, Other Tea. Data
coverage market sizes (historic and forecasts),
company shares, brand shares and distribution
data. Why buy this report? Get a detailed
picture of the Tea market Pinpoint growth
sectors and identify factors driving change
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Table of Contents

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Category Data
• Strategic Direction
• Key Facts
• Coffee Wave Supports Hot Drinks
• Nestlé (china) Ltd Leads Hot Drinks in 2016

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• Premiumisation Introduces New Products
• Steady Performance Expected in the Forecast
  Period
• Key Trends and Developments
• Increase in Health-oriented Consumer Base Has
  Positive Effect on Hot Drinks
• Consumers Prefer Convenience of Alternative
  Drinks
• Social Media Becomes the Ideal Way To Reach
  Consumers of Hot Drinks
• Market Data

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Full Report- Tea Market in China
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