10 Tips to Build Your Brand

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10 TIPS TO BUILD YOUR BRAND
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INTRODUCTIONBUILDING YOUR BRAND CONCLUSIONS
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(No Transcript)
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Your brand should promote your business, connect
with your customer base and differentiate you in
the market.
BUILDING YOUR BRAND
When you're building a brand it's vital to have
an understanding of what you are proposing. Think
of your brand as a person having its own
personality.
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What does your brand believe in, what is it's
purpose and who its brand heroes are. These
things can help establish your brand positioning.
BUILDING YOUR BRAND
Create trust with honest branding. Be clear who
your company is and be true to the values that
drive it every day.
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This will help reinforce the business character
and clarify its offering so customers are aware
exactly what to expect from the product or
service.
BUILDING YOUR BRAND
Aim to make your key messages work together to
build a coherent identity.
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Try and carve out your own distinctive identity.
BUILDING YOUR BRAND
Dont let the large number of bureaucracy prevent
you from being flexible and daring for your brand.
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Promotions are an opportunity to reinforce your
brand mission. Don't lose your pride or dilute
your brand positioning with indiscriminate
discounting.
BUILDING YOUR BRAND
The old way of stamping your logo on everything
won't do harm for your brand.
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CONCLUSION The benefits that a strategically
defined brand is that it bring customers who
share the same values and beliefs of the brand.
It can also give you the ideal platform from
which to extend your offering or range.