Title: Out Of Home Campaign For Patanjali Dant Kanti
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2Out Of Home Campaign For Patanjali Dant Kanti
Global Advertisers, an out-of-home ad agency, has
bagged the Out-of-home mandate to promote "Dant
Kanti". Commenting on the association, Sanjeev
Gupta, MD, Global Advertisers said, It feels
good to be associated with the Indian yoga guru
Baba Ramdev. Since the campaign is targeted at
the masses, we are promoting "Dant Kanti"
by Patanjali at specific locations across small
and large markets in Mumbai. We have deployed big
format hoardings located at eastern and western
region which attracts thousands of people every
day for the campaign. Patanjali Ayurveda
Limited is an Indian FMCG company. Located in the
industrial area of Haridwar, the company
manufactures mineral and herbal
products. Patanjali is the fastest growing
fast-moving consumer company in India. It is
valued at 13,000 crore (US1.9 billion) and some
predict revenues of ?5,000 crore (US740 million)
for the fiscal 201516.
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