Optimize Post-sale Experience of Your E-commerce Customers

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Optimize Post-sale Experience of Your
E-commerce Customers
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You have successfully converted your prospects
into customers, now whats next? Remember that
your relationship with your customers doesnt end
as soon as they click the submit order button
it goes to the next level from there, in fact.
If you dont pay attention to them after they
complete a purchase then you miss out on the
opportunity to convert them into loyal customers.
Here are few tips on how to improve the
post-purchase experience to make the most out of
conversions
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Go beyond Thank You
Dont just stop at Thank You when your
customers engagement with your e-store is still
high. Your customer might be excited after
successfully completing a purchase which they
consider was a great deal. Tap into that positive
emotion by giving them a way to share their
happiness or get peer validation on social media.
This is about customers feelings do not mistake
it for a promotional tactic.
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Get creative with your transactional emails
This is your only email that your customers look
forward to. After placing an order or making a
purchase they want to be informed about its
progress.
Personalize it by addressing your customers by
name get them to sign-up to your mailing list by
offering them discount on next purchase or by any
other creative way include cross-sell items to
bring them back to your website. Keep them hyped
about the purchase by reminding them how much
they have saved by taking advantage of the deal.
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Build social proof by getting customer feedback
Encourage your customers to rate your products
and write testimonials and in the process you can
also build social proof. Remember to time your
email right.
For instance, ask for feedback after your
customers have had enough time to use your
products.
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Choose right timing for up-sells and cross-sells
Use your email to serve as a reminder to your
customers to get replenishment, an upgrade or
items to complement their previous purchase based
on the lifespan of your product. 
For example, your customer has just completed a
purchase of an entry-level DSLR camera, if you
try to sell a professional-level camera to that
customer, then your efforts may go in vain.
Rather, to nudge that customer to buy lenses or
filters would make some sense.
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Add value with personalized messages
For building a loyal customer base you need not
be an aggressive marketer. You can segment them
demographically and psychographically and help
them to get the most out of what they have just
paid for. 
And most important, it doesnt have to be always
about your product or services. For instance, to
the aforementioned customer who has paid for an
entry-level camera, you can add value by sending
information on rule of thirds or depth of field
which are useful for a newbie photographer.
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For gaining in-depth knowledge in this subject
you can consult your e-commerce development
agency and they can guide you by bringing their
marketers and e-commerce development experts on
the same page.
Originally Posted On- http//bit.ly/2hsYdSg
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E-commerce Entwicklung Spezialist
E-commerce Entwicklung
Magento Certified Solution Spezialist