Title: OOH Endorsement For Cadbury 5 Star
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2OOH Endorsement For Cadbury 5 Star
India's premium chocolate brand launched an
outdoor campaign to promote its 5 Star with extra
caramel. Global Advertisers, a premier OOH
agency, executed the campaign on its hoardings
with an effective visual of product on OOH
medium. Cadbury 5 Star is an irresistible
combination of taste and texture delivered by
smooth milk chocolate and chew caramel and
nougat. The product was recently refurbished with
extra caramel, this has been supported by a
campaign that showcases all new Cadbury 5 Star
with extra caramel. Global Advertisers
deployed large hoardings to reach out to larger
number of audience. Its a very popular brand and
hence we have taken very selective locations to
put up our displays, said, Sanjeev Gupta, MD,
Global Advertisers." The campaign aims at
chocolate lovers across Mumbai.
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