Online Survey Best Practices for Effective Results

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Online Survey Best Practices for Effective
Results For businesses to develop and improve
with every passing day, it is vital to know the
areas of their business operations where they are
lacking or the areas where more enhancements are
possible. Everything isnt mentioned in the rule
books promulgated to run the organization.
There are aspects which demand new study
and research with the changing trends.
For the said concept, it is important to
know what is being liked and disliked by people,
and what might interest them. To know this
on a large scale, Surveys come out as the
best option. In the contemporary world where
everything is online, getting a survey done has
become easier. But, like everything else,
it comes with its own challenges. Lets have
a look at some online survey best practices to
follow while conducting an online survey to get
effective results.
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• Keep it short
• The first and foremost thing that you need to
  take care of is the length of the survey. Its
  a busy world and nobody is interested in
  spending out much time filling out lengthy
  surveys. If your questionnaires are short,
  more people will participate in it and
  you get more results to compare and
  take actions accordingly. Most people tend to
  opt out in the middle if it is taking more than a
  few minutes to fill out a survey.
• Intelligent Questionnaire
• The designing of the questionnaire should
  be done intelligently. Dont put in long
  answer questions to your survey. Thinking from
  the scratch is what people dont like. Try to put
  in multiple choice questions. If it is important
  to get a few words from people filling out
  the survey, start with a yes/no option.
  For example, instead of How do you think we
  can better our customer services? You should
  ask Are you satisfied with our customer
  services? If no, please provide your
  feedback on the same. Its all about
  convincing and coaxing someone to answer
  your unwanted questions. Answering the first
  question needs somewhat taxing to your mind,
  while the second one takes you step by step
  towards answering the question. Try to use
  a rating scale questionnaire which would be
  easier to analyze. A uniform method would make
  it easier to upload input data from which
  relevant output can be drawn through use
  of various softwares.
• Target Population
• When it comes to surveys, one size doesnt fit
  all. Be specific about your target audience and
  create the survey accordingly. Use terms that
  they can relate to. For example, if you want
  to survey people of a particular region, you can
  use their local language. Similarly, if the
  survey is meant for youngsters, your tone can be
  funky that would attract and not bore the
  youngsters. For middle aged working people, you
  are expected to be more professional with
  the language and tone of the survey.

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• Clear and simple
• This one is one of the most important points to
  be considered while preparing a survey. The
  language should be very lucid. Each word of the
  survey should be clearly understood by the
  participant. If a survey contains
  jargons, the participant wouldnt care about
  looking into the meaning of it. He will just skip
  the survey. The questions should also be
  direct without much beating around the bush. The
  participant of the survey must not feel like he
  is taking a test. It should be a simple activity
  which can be easily filled out without much
  effort.
• E-mail surveys
• Mailing out the surveys is always one of the
  options. When the survey is asked to be filled
  out in a pop-up, a click on the cross is all one
  needs to get rid of it. And then, even if one
  is willing to fill it out later, they wont be
  interested in making efforts to find it again.
  Mailing the survey ensures that the survey stays
  in the inbox of the target respondents and
  that they can fill it out later given their
  convenience of time and place. It will also help
  you promote your survey. If you have a CRM
  system it becomes even easier to email
  surveys from within your CRM using an app like
  Survey Rocket.
• Test your survey
• For anything that is important, a test is
  mandatory. Same goes for surveys too. After you
  are done preparing the questionnaire, test
  it on various browsers, devices, and operating
  systems. It should work without any glitch and
  should be fast to load. Send it out to a first
  set of people, which includes insiders and close
  people. See if you are getting the desired
  results and are able to analyze the data
  received. Once you are done with the testing
  part, you can delete all the test data and send
  out the survey to the potential respondents.
• Rewards at the end
• This is a relatively new method being adopted by
  businesses to get their surveys filled. And, it
  definitely works! If it is your customers
  that are the potential respondents, you can
  offer them a certain discount on their
  next purchase if

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support_at_biztechconsultancy.com they fill out
the survey. A code is generated when the survey
is filled which they can use to redeem their
discount. Leading businesses like KFC, use their
invoices to promote these kind of surveys where
the bill number is filled out while filling out
the survey, which they can use to get the
discount on their next purchase. 8.
Compatibility on mobile People like to do things
on the move, while they are on devices like their
phones and tablets they are more probable
to be available to fill out the surveys.
Therefore, your survey should be compatible
and look good on these devices with smaller
screens as well. While testing your survey,
mark it in the list to check the survey is
working fine from various phone browsers and
tablets. All these points will help you get more
responses to your survey which you can further
utilize for effective results. Apart from this,
you should keep some simple etiquettes in mind.
For example, using the words like Please in the
beginning of the survey and adding a one line
thank you note after filling out the survey.

• Resources
• https//store.biztechconsultancy.com/blog/online-s
  urvey-best-practice s-results/
• Reference
• https//store.biztechconsultancy.com/sugarcrm-surv
  ey-rocket.htm
• https//store.biztechconsultancy.com/suitecrm-surv
  ey-rocket.htm