How to Win Google Play Store Battle

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Is Your Mobile App Developed?
If yes, unfortunately this is not enough for
mobile apps. To generate results, you need to
ensure the your app is well optimized.
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Google Play Store or Apple Store??
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According to 2015 stats from app metrics company
App Annie, There were twice as many downloads
from the Google Play store globally as there were
from Apples App Store.
Image Source AndroidAuthority.com
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Play Store or Apple Store?
Google Plays strong download growth was fuelled
by emerging markets, namely Brazil, India,
Indonesia, Turkey, and Mexico. This good stats
and data define bright future for Google and
Android Apps but the question is HOW YOUR APP
GETS NOTICED IN PLAY STORE?
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Key Factors to Win Battle
Downloads
Frequency of interaction with the app (CTR)
Number and quality of ratings and comments
Social proof
Category
Retention
Localize
Great UI
And Last but not least SEO
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1) Downloads
To rank well, download plays vital role. And if
your category is well-known or providing free to
download the app, you required enough downloads
to rank in a top position. So, promote your page
to increase downloads.
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2) CTR Click Through Rate
Same as Google search results, if user search
cab booking app and click on Olacabs app, then
olacab will move higher in the rankings for cab
booking keyword search.
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3) Ratings and Comments
Rating is one of the most crucial things that
improve your apps ranking in the search result
and app listing. So, encourage your customers to
add reviews and make sure you maintain average
4.0 to 4.5 rating and reply to each reviews to
win play store battle. Run contest, use extra
incentives, app ratings plug-ins can help you in
getting more reviews and ratings. Beware There
are high chances to getting your app flagged if
you add fake reviews in Google play store.
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4) Social Proof
You might have noticed G icon in your app
listing, this states that how many times your app
is liked. It is similar to liking a page in
Facebook. This is also one of the unique factors
that influences an apps ranking in the Play
Store.
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5) Category
Choosing a correct and most suitable category for
your app can do wonders. So, best thing to find
appropriate category is to check your competitors
listing and do placement in the same.
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6) Retention
Google play store keep an eye on daily app
installs/ uninstalls and how long your app stays
in your users mobile afters installing and
before uninstalling. Also, is your user engaged
with your app? So, retention is also important
factor to rank well. Push Notifications about
deals, coupons, discounts and sales is one of the
effective ways to retain customers and keep them
engaged.
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7) Localize
If your targeted audience speaks regional or
language other than English, consider adapting
that language. By doing so, you can increase both
adoption and conversion, as more customers find
your app using keywords in their regional or
national language and find easy to use after
download in their own language.
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8) Great UI
Its annoying when user want to buy something but
unable to proceed because of the complex App UI.
So, do several UI testing before you make your
app live. Do competitors app analysis and find
out users needs and their preferences.
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And SEO (Rich Product Copy)
Here we are taking OhoShop Grocery App as an
example to understand more.
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SEO
Title Your app title is not just representing
your app name but it will help you to grab
traffic so it must be unique, creative and at the
same time keyword rich. In this example, grocery
app is a keyword while OhoShop is a brand and
entire title is short and unique so this way you
can name your app.
Keywords Insert keywords which are most
relevant. Do not repeat keywords again and use
them to optimize your listing so no keyword
stuffing.
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SEO
Description Use this as your product
description because after search on play store,
user is landed to relevant result. So, give all
the details which user is looking for such as
features, benefits, how to or any information
which can appeal users and help in downloading an
app.
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SEO
Icons Icon represents your app so it must be
bright, unique and should stand out from the
crowd. Do well competitors research and create
which identify your brand.
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SEO
Screenshots and Videos Screenshots and videos do
not only help in improving ranking but they also
help to visualize app before downloading. So,
this way it help to increase downloads. It should
visualize all the key features of the app and
various screenshots of shopping cart steps.
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Lastly,
Making an app which can give maximum ROI is every
developers dream but it relies on many factors.
So, always stay up to date with new ASO
techniques, keep optimizing your app accordingly
so there is a good chance to win a battle.
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About Ohoshop
Ohoshop.in is venture of Rightway Solutions. It
is a mCommerce platform from where users can
launch mobile app for their store, upload their
catalogs, customize their app and sell their
products to customers within 24 hours. Free Trial
is available. Contact us now.  Email
info_at_ohoshop.in Web http//www.ohoshop.in
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Locations
Ahmedabad 603/604, Parshwanath
ESquareCorporate Road,Near Prahalad Nagar
Garden,Satellite, Ahmedabad 380015Gujarat,
IndiaPhone 91-79-40037106
Bangalore Ricoh Business Zone Bangalore,99
100 Prestige Tower,Residency Road, Bangalore -
560025Karnataka, IndiaPhone 91-80-49124012
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References
All images and logos in this presentation are
their own property. http//thenextweb.com/apps/20
16/01/20/google-play-had-twice-as-many-app-downloa
ds-as-apples-app-store-in-2015/gref http//ventu
rebeat.com/2016/01/20/app-annie-2015-google-play-s
aw-100-more-downloads-than-the-ios-app-store-but-a
pple-generated-75-more-revenue/ https//www.appan
nie.com/ https//play.google.com/store/apps/detai
ls?idcom.ohoshop.sampleappgrocery https//play.g
oogle.com/store/apps/details?idcom.olacabs.custom
er https//www.ometria.com/blog/to-web-push-notif
ications-ecommerce http//www.appbrain.com/stats/
android-market-app-categories https//support.goo
gle.com/googleplay/android-developer/answer/107887
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