Enrollment in Medicare Rx Discount Card AARP Call Center

1
Enrollment in MedicareRx Discount CardAARP Call
Center

• Wayne Moore, Senior Advisor to AARP Director of
  Policy
• wmoore_at_aarp.org

2
Call Center Steps

• Collect necessary info
• Help caller chose plan
• Fill out application
• Send application electronically to chosen card
  sponsor

3
Outreach used

• Direct mail
• Ads in community newspapers
• Referrals from community agencies

4
Direct Mail

• 10,000 postcards to members age 65 with
  household incomes between 15,000 and 25,000.
• 1.2 - 2.2 response rate

5
Ads in Community newspapers

• - Ad in 31 weekly papers in rural SC
• - Between 119 and 214 called and initiated
  application

6
Community Agencies

• Referred potentially eligible beneficiaries to
  Call Center
• One agency caused 43 applications to be initiated
  over 4 wk period.

7
Overall Results

• Calls 3416 (2784 in 3 wk period)
• Applications started 1380 (40 of calls)
• (some double counted)
• Applications completed 529
• Average call length went from 10.2min. to 7.5min.