How Mobile App Helps You Improve Business Revenue?

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How Mobile App Helps You Improve Business
Revenue?

• Over the last 5 years, Mobiles application
  development the world over, has become extremely
  popular. In India, this phenomenon has gained
  traction in the last 2-3 years. Mobile apps are
  an effective way to connect a business or company
  to customers, at any time. It consumes less
  internet data than a mobile or desktop site. A
  Mobile application is mainly created in two
  formats Android and iOS and more than 83 of the
  mobile market is captured by Android devices,
  with just around 1 being covered by iOS devices.
  India has become the worlds second largest
  Smartphone market and its penetration is growing
  at a fast rate. Smartphones which are very
  popular in metro cities are now getting popular
  in suburban and rural areas across India. So
  every product supplier and service provider wants
  to have a mobile app for their business and cover
  the length and breadth of India.

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• Related Article http//www.imt.in/blog/india
  -becomes-second-largest-smartphone-market-surpassi
  ng-the-us/
• Who should have a Mobile App?
• Companies who are offering multiple
  products or services should have a mobile app.
  Small companies who serve small areas, with
  limited inventory, shouldnt create a mobile app
  as the app development cost could work our
  exorbitant. Ecommerce portals, logistics,
  electronics, kitchenware, retail, etc. companies
  can have mobile apps, as it improves customer
  experience and loyalty.
• Benefits of having a Mobile App
• Improve customer service experience
• 
  

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• A Mobile App helps customers interact
  directly with business. It improves the customer
  service experience. Previously, customers would
  call a Support Number or send emails to a Support
  team, to avail of technical support but now they
  can raise the same query through mobile apps.
• Suppose you courier something from Mumbai
  to Pune and you want to track the status of your
  parcel all you need is an internet connection
  and you can track your parcel through the mobile
  app, with real time information. This is how a
  mobile app helps access information at faster
  rate and at any time.
• Great Marketing Tool
• 
  Image Source shutterstock.com
• A Mobile App is a great marketing tool.
  Suppose you want to communicate a new offer to
  existing clients. You can send a direct
  notification to your user base about the offer.
  It will save marketing and advertising costs
  (emailers, promotional sms, and online ads). Many
  eCommerce portals in India are using mobile apps
  as a marketing tool.

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• Acquire More Customers
• Image Source
  shutterstock.com
• A Mobile App is an effective and efficient
  medium to connect with customers. Asking desktop
  users to download a mobile app, helps acquire new
  customers. Offering a 10-30 discount to new
  mobile app users on their first order, will make
  them repeat customers. Research indicates that
  users prefer mobile apps to a mobile or desktop
  website, as mobile apps can be accessed offline
  too. Users spend more time on a mobile app than a
  mobile or desktop site. Mobile apps can help you
  gain new customers, by running various offers and
  discounts.

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• Improves Customer Loyalty
• 
  Image Source shutterstock.com
• Customer loyalty is the backbone of
  business success. You can maximize revenue by
  building loyal customers, who will keep returning
  to you and become repeat customers. CRM software
  helps decipher the loyal and not so loyal
  customers. Now a CRM system can be integrated
  with a mobile app, helping manage customers more
  effectively. New offers or discounts will make
  customers more loyal and a mobile app is a cheap,
  cost-effective medium to reach all existing users
  at one go.

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• Be Visible to Customers at All Times
• The main advantage of a mobile app is the
  access it affords when you are not connected to
  the internet. In this case you would be able to
  access only those sections of the app that were
  open when the internet connection was alive. You
  can never access a mobile or desktop site
  offline. This is how business always stays
  visible to customers even when there is
  fluctuation in the internet connection.
•  Mobile Scheduling and Reminder
• 
  Image Source shutterstock.com
• Mobile scheduling and reminder is a main
  feature of a mobile app. You can schedule all
  your messages or communication texts (discounts,
  offers etc.) in advance. You can schedule all
  festive messages in advance even if you are
  offering a discount on that day. You can also
  send reminder messages to users who added
  products to the cart but didnt make a purchase
  or payment. You can also send messages to users
  if your app is undergoing an upgrade or is on
  maintenance mode.

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• IMT is a leading mobile app development
  company in Mumbai that creates customized and
  innovative apps. IMT has already helped Sangam
  Direct to develop an iOS and Android app to
  manage customers more effectively. Kindly visit
  http//imt.in/ to know more about our services.
  If you do have any queries, you could mail it to
  info_at_imt.in.
• Conclusion
• Mobile apps not only help you retain
  customers but also help you improve customer
  loyalty. Customer experience is much better on
  mobile apps than desktop and mobile sites. Many
  eCommerce portals or retailers are using mobile
  apps to gain new customers and make them more
  loyal, by offering discounts or offers targeted
  at them.

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