6 Ingredients of Successful Ecommerce Marketing Strategies

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6 INGREDIENTS OF SUCCESSFUL Ecommerce Marketing
Strategies
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Synergy, Innovation and Creativity
Ecommerce companies are going to remain at their
peak for many years to come. More than half of
the worlds population are looking for services
over the Internet through different gadgets like
mobiles, tablets and other devices. Subsequently,
businesses want to leverage the power of
ecommerce to reach clients around the world. But
all efforts would be in vain if there are no
proper channels available to expose the true
potential of your ecommerce website.
www.synotive.com connect_at_synotive.com 1300
894 506
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Synergy, Innovation and Creativity
Here, we list out and explain in brief the best 6
proven marketing strategies for an ecommerce
business to generate sales and acquire steady
traffic.
www.synotive.com connect_at_synotive.com 1300
894 506
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Social Media
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Synergy, Innovation and Creativity
Social media is a powerful tool to make a big
impact on revenues. Capture the interest of your
audience and make them your own business
promoters and brand advocates.
www.synotive.com connect_at_synotive.com 1300
894 506
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Synergy, Innovation and Creativity
The key is to first determine the platforms to
promote your products. Facebook, Twitter,
Instagram, Pinterest are todays most trusted
mediums for social media marketing. Your posts
should be in sync with content marketing
strategies and appeal to the audience and not
only aim for just promoting your products. Posts
involving conversations, Linking and Sharing
content and commenting on trending topics
establishes an instant connect with the audience.
www.synotive.com connect_at_synotive.com 1300
894 506
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PPC/Google AdWords
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Synergy, Innovation and Creativity
PPC or paid marketing are audience-targeted ads
typically placed on top on SERPs. One good thing
about them is that you need to pay only when
someone clicks on your ad. However, they are not
always the first choice for a business. If you
have adequate funds to invest in PPC ads, only
then it is a feasible way to generate sales and
increase ROIs.
www.synotive.com connect_at_synotive.com 1300
894 506
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Content Marketing
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Synergy, Innovation and Creativity
Content strategy is very essential. Understanding
the requirements of customers and creating blogs,
videos, articles, infographics, or any other form
of content is essential for driving traffic and
retaining them. Lists, how-tos/informative,
topic relevant, amusing content types are things
which people prefer more than long text based
information. In addition, plan your posts and
link them to your ecommerce website pages to make
the reader more engrossed to know your products
and services.
www.synotive.com connect_at_synotive.com 1300
894 506
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Press Release
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Synergy, Innovation and Creativity
PR is a remarkable way of informing the audience
of your latest business events and happenings.
Make a list of publications that interests your
targets and comprise a list of contact details
including a name and phone number. A perfect and
concise story relevant to your target market on
these publications will give a clear image of
your product and services and people can call or
inquire for more information easily.
www.synotive.com connect_at_synotive.com 1300
894 506
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Email Marketing
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Synergy, Innovation and Creativity
Termed as one of the most powerful tools for
brand promotions - Mailing list enables you to
reach a wide audience and lets them know of your
latest offerings. A pop-up box or a sign-up form
can be used to capture the email addresses of
prospects in exchange for interesting offers.
Plan out marketing campaigns and send out emails
for promoting new products, for offering
discounts or send relevant articles to your niche
to promote your brand.
www.synotive.com connect_at_synotive.com 1300
894 506
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Affiliate Marketing
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Synergy, Innovation and Creativity
Affiliate marketing is a ready-made network of
marketers who market your products in exchange
for a percentage of sales you acquire as a result
of their marketing efforts. You need to provide a
URL which the affiliate uses to promote your
product to other affiliates in the network. If
customers click on that URL, the affiliate
tracking software attributes the sale to the
concerned affiliate who promoted the URL.
www.synotive.com connect_at_synotive.com 1300
894 506
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Synergy, Innovation and Creativity
Practising these will make you ready to give a
boost to your online revenues and enable your
ecommerce business to experience a steady growth.
Our professionals are ecommerce website
development experts who will guide you with
strategies to run a successful online store.
www.synotive.com connect_at_synotive.com 1300
894 506
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Synergy, Innovation and Creativity
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• Ecommerce Trends in 2015

www.synotive.com connect_at_synotive.com 1300
894 506