MKT 575 Final Exam (Newest)

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Title: MKT 575 Final Exam (Newest)

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MKT 575 Final Exam (Newest)

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1. In the _____ step of the new-product
development process, a marketing manager
evaluates how well the idea fits with the
company's objectives.
commercialization
development
screening
idea generation
2. When Chase Bank mails a 30-day offer for a new
pre-approved credit card with a 2,000 limit to a
college student, this is an example of__________.
mass selling
indirect-response promotion
direct-response promotion
integration

3. A firm with a marketing orientation is MOST
likely to__________.
view advertising as an unnecessary expense
recognize that effective advertising is the key
to sales
not use any advertising
advertise how a product meets customers' needs
4. of the following observations concerning sales
analysis is NOT correct?
There is no one best way to break down sales
data.
It is a detailed breakdown of a company's sales
records.
Data can easily be obtained from basic billing
and accounts receivable procedures.
Product category is the best way to analyze sales
data.
It is easy to do, and usually it's inexpensive.

5. Managers should make operational
decisions___________.
on a month-to-month basis and never daily or
weekly
within the guidelines set down during strategy
planning
with great care as these decisions are the same
as strategic decisions
for the long-run to help formulate strategic
plans
6. Find the final exam answers here click MKT 575
Final Exam (Newest)
When Fresh Produce Wholesaler Inc. buys fruit and
vegetables from a variety of different farmers
and takes large bushels and breaks them into
smaller package sizes. Fresh Produce is
addressing__________.
discrepancies of assortment
discrepancies of quantity
discrepancies of need
discrepancies of time

7. A(n) _______ is a marketing mix that customers
see as better than a competitor's mix and cannot
be quickly or easily copied.
competitor analysis plan
sustainable competitive advantage
resource combination
competitor matrix
8. Studies have shown that customers who weren't
satisfied with response to their
complaints__________.
on average told ten people about their experience
spoke about their experience only when prodded by
researchers
on average told one person about their experience
usually never spoke about it

9. Strategy decisions pertaining to product
features, packaging, product line assortment, and
branding will be most affected by which target
market dimension?
Geographic location
Behavioral needs and attitudes of consumers
Urgency to get need satisfied
Demographic characteristics of potential
customers
10. The Bijou Classic Movie House changes ticket
prices as demand for a movie increases or
decreases. Prices can change every hour as ticket
sales go up or down for particular shows. Bijou
Classic Movie House appears to be
using___________.
cumulative discounting
seasonal discounts
status quo objectives
dynamic pricing
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575.?? Click MKT 575 Complete Assignment

11. All of the following are supply chain risks
except
supplier viability
stock market volatility
availability of raw materials
fluctuating transportation costs
12. Alpine Auto Repair keeps a record of customer
oil changes and sends a reminder postcard to its
customers when it's time for the next oil change.
This is an example of a ______ system.
customer relationship management
qualifying dimensions
geographic targeting
clustering

13. New products that are minor variations on
existing products, and which require no change to
consumer behavior, are called __________.
second movers
continuous innovations
new products
discontinuous innovation
14. Whitewater Corp. is looking for a new vendor
for basic plastics because the present vendor has
been inconsistent about meeting delivery
schedules. Which of the following buying
processes is the firm's purchasing agent MOST
LIKELY to use?
Selective buying
Modified rebuy buying
Straight rebuy buying
Intensive buying

15. When planning a marketing strategy, managers
have control over__________.
their response to forces in the external market
environment
the political and legal environment
consumers
the economic environment
Complete paper here MKT 575 Entire Course
16. At Home Depot, a customer can purchase a
gallon of one-coat paint that contains the
ingredients for both a primer and a color. What
is the primary economic need being satisfied by
this type of paint?
Improvement of earnings
Convenience
Dependability in use
Economy of purchase

17. In general, marketers that seek greater
control over their marketing mixes in the
international environment will__________.
invest more financial resources and take greater
risks
set up traditional global channels
hire more marketing managers
use intensive distribution
18. A marketing manager wants to know why her
sales are down. She talks with several sales reps
and finds that a competitor has introduced a
successful new product. This "research" seems to
be part of___________.
the situation analysis
the data interpretation stage
the problem solution stage
obtaining problem-specific data

19. Clairol Corp. is introducing a new brand of
shampoo in a highly competitive market.
Wholesalers might be willing to handle the new
product, except that retailers are already
complaining about overcrowded shelf space.
Therefore, Clairol has decided to spend 10
million on TV advertising and send free samples
to 3,000,000 households to convince consumers of
the new product's superiority and to get them
to ask for it at their retail store. Clairol is
using__________.
a "pushing" policy
direct marketing
a "pulling" policy
dual distribution
20. Brand recognition, brand preference, and
brand insistence are various levels of
__________.
brand marks
branding
brand familiarity
brand equity
Click here to download the complete class of MKT
575

21. Firms develop _____ to promote fair and
honest dealings with all stakeholders inside and
outside of the organization.
intermediaries
codes of ethics
marketing departments
a marketing orientation
marketing plans
22. The process of market segmentation
involves__________.
identifying broad product markets and segmenting
then into narrower target markets
identifying small target markets and expanding
them into broad product markets
selecting a marketing mix to reach everyone
identifying target groups with the fewest
potential customers

23. The main difference between a "marketing
strategy" and a "marketing plan" is
that___________.
a marketing plan does not include a target market
a marketing strategy provides more detail
time-related details are included in a marketing
plan
a marketing plan includes several marketing
strategies
24. Which of the following is the most
comprehensive goal of marketing contingency
planning?
understanding the changing internal and external
environments
preparing for any possible natural disasters
remaining relevant in the eyes of customers and
stakeholders
meeting competitive challenges

25. Which of the following advertising approaches
delivers ads to consumers based on the
interactions they exhibit in media such as
Facebook, Pinterest, and Twitter?
Behavioral targeting
Click fraud
Digital targeting
Social targeting
Want more details? Download now MKT 575 Complete
Course
26. A marketer will likely need to reposition a
product if__________.
marketers see the product as very similar to
other products in the market
marketers see the product as distinct from other
products in the market
customers see the product as distinct from other
products in the market
customers see the product as very similar to
other products in the market

27. Vision Co. manufactures and sells tea,
coffee, desserts, shoes, and sporting goods all
under the Vision brand name. These products
are__________.
sold with a family brand
dealer brands
the firm's product line
generic products
28. Which of the following is a key trend
affecting marketing strategy planning?
Less international market development
Growth of marketing information systems
Slower new-product development
Senior and ethnic submarkets are getting smaller.

29. marketing auditor for a firm will most
likely__________.
develop marketing plans for the firm based on the
current plans being implemented
interview employees of the firm to determine the
level of job satisfaction
set company-wide objectives and targets in line
with the marketing plan
evaluate the marketing plans being implemented by
the firm to see if they are still the best plans
the firm can offer
30. Which of the following would be relevant in
the marketing company era?
bringing all marketing activities together under
the control of one department
planning for five or more years ahead
focusing on production
reselling goods to consumers and intermediaries

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