Taking Chocolate to New Levels

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Taking Chocolate to New Levels
Chris Quinn Executive Vice President Sales, MAR
S Snackfood US
Mike Wege Vice President, Portfolio Business,
The Hershey Company
Andreas Pfluger Senior Vice President, Lindt S
prüngli North America
Kevin Coupe Founder, MorningNewsBeat.com
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Andreas Pfluger Senior Vice President, Lindt S
prüngli North America
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Kobe-Beef Burgers
Mineral Waters
Wine
Cookies
Coffee
Oils
Sophistication In Food Is A Mega-trend
Vodka
Ice Cream
Microbreweries
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And, of Course
PREMIUM CHOCOLATE INDULGENCE
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What Defines Premium?

• Brand

• Positioning
• Long Term Investment
• Long Term Vision
• Consumer Relation
• Passion

Premium Chocolate
Quality
Price

• Raw Materials
• Manufacturing Process
• Packaging and Design
• Consistency / Continuous Improvement

• Value to the Consumer
• Affordable Luxury

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Premium Chocolate Trends In U.S.A.

• Good News
• Premium Is Fastest Growing Chocolate Segment
• Total Premium Market 24
• Ghirardelli 35
• Lindt 33
• Better News
• Premium Chocolate Is Still Very Much
  Underdeveloped
  
• 41 Compared To Canada
• 37 Compared To Australia
• 28 Compared To Europe
• Conclusion
• The Chocolate Segment Of The Future Will Look
  Significantly Different From Today
  
• Driven By The Consumer Trends Of Sophistication /
  Quality-Orientation
  
• Entry Of New Brands
• Active Portfolio Management Of The Trade

Source AC Nielsen and Syndicated Data