The Absolut Vodka Advertising Campaign

1
The Absolut VodkaAdvertising Campaign

• by Elena Toncheva

2
The Roots

• 1879 Swedish businessman Lars Olsson Smith
  introduced a new kind of vodka, which he called
  Absolute Pure Vodka.

3
The Idea

• Prototype of an old Swedish medicine bottle.
• Absolut Vodka Country of Sweden

4
The Secret Behind the Ads

• Originality
• Simplicity
• Sophistication
• Popularity
• Creativity
• Curiosity

5
Popularity
6
Absolut Perfection
7
Anyone Can Contribute to The Absolut World
8
Conclusion

• The reason for the success of the Absolut Vodka
  advertising campaign is simply the psychological
  effect that the ad has had on society.
  Advertisers have simply created a culture, in
  which anyone can be involved.