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Title: Updated 92006


1
About Constellation Wines U.S. Welcome to
Constellation Wines U.S., a world-class company
with an unparalleled portfolio of wines that we
proudly offer to consumers in the United States
and in 70 countries around the world. As the
U.S. premium and fine wine division of the
worlds largest wine company, Constellation
Wines, the Constellation Wines U.S. portfolio
extends across the worlds most exciting wine
regions, and includes many of the strongest
brands in todays wine industry. We have a
collection of wines and wineries that spans the
entire spectrum of wine styles and price points.
Marketed and sold by four U.S. wine companies,
including Icon Estates, Centerra Wine Company,
Pacific Wine Partners, and North Lake Wines, our
wines are enjoyed by wine consumers who
appreciate quality, and great value, around the
globe. Our fine wine portfolio includes
Franciscan Oakville Estate, Mount Veeder Winery,
Robert Mondavi Winery, and Simi. We are the
leading producers of premium and super-premium
wines in the United States, with offerings such
as Blackstone, Robert Mondavi Private Selection,
Woodbridge by Robert Mondavi, Ravenswood, and
Toasted Head. We have a leadership position in
the popular-priced segments our portfolio
includes leading brands such as Vendange,
Inglenook, Almaden, Paul Masson, and the
ever-popular wine with fruit brand Arbor Mist.
Our import portfolio includes Alice White,
Hardys, and Banrock Station from Australia,
Nobilo from New Zealand, Mouton Cadet from
France, and Marcus James from Argentina. We have
also introduced some of the most popular new wine
brands available in the marketplace, including 3
Blind Moose, Twin Fin, and Monkey Bay. In
addition to our outstanding array of products, we
aim to provide our customers with superior
service, unrivalled sales and marketing support,
as well as industry and consumer insights into
all segments of the wine category. Our companys
mission is all about balancing the art and
business of wine, and we are dedicated to
pursuing the craftsmanship and artistry of
winemaking while forging alliances with our
distributors, retail, and on-premise partners to
continually expand our mutual businesses. We
invite you to carefully look over the broad range
of products that we at Constellation Wines U.S.
offer quality products that fit every occasion
for your customers. And, with our collection of
U.S. and international brands, winemaking and
grower relations expertise, quality and
craftsmanship-focused wineries, and dedicated
employees in all areas, youll find that we are
committed to excellence and growth in every
aspect of our business. At Constellation Wines
U.S., our mission in America, as well as for our
international business, is to produce and market
a broad range of quality domestic and imported
wines that are perfect for every occasion, at
every price point, destined for every on- and
off-premise venue. Each and every day, in
everything we do, we combine craftsmanship and
artistry with 21st century business acumen. We
turn passion into purpose, insight into action,
creativity into growth to lead industry
innovation, and deliver truly satisfying and
enjoyable wines for consumers around the world.
2
CWUS Marketing and Sales Organization
Our portfolio of more than 200 brands is marketed
and sold by four distinct companies Icon
Estates, Centerra Wine Company, Pacific Wine
Partners, and North Lake Wines. Each company
operates independently with its own distributor
and retail network and routes-to-market. Our
companies focus on producing the highest quality
wine brands possible, including a broad array of
wine segments and price points. We constantly
seek out innovation and actively pursue ways to
expand market opportunities by introducing
exciting new products, designing unique packaging
to meet consumer lifestyle needs, and
collaborating with our business partners to
maximize our business opportunities.
Icon Estates
  • Icon Estates is a portfolio of wineries,
    vineyards and estates that represents icons of
    the fine wine world. From Robert
  • Mondavis envied To Kalon Vineyard in Oakville
    to Simis 100-year-old stone cellars, each winery
    has its own reason for being.
  • Icon Estates also conveys the spirit of the
    celebrated vineyards, people and properties
    within our portfolio of fine wines.
  • The companys fine wine portfolio includes
    Robert Mondavi Winery, Simi, Estancia, and
    Franciscan Oakville Estate, and
  • many other highly regarded wines from
    California and around the world.
  • Icon Estates steadfast commitment to producing
    quality wines in desirable categories is why its
    wines consistently earn
  • positions on the Wine Spectator Top 100 list,
    rank at the top of the Wine Spirits Magazine
    Restaurant Wine Poll and are
  • among the most recognized wineries in their
    class.

Centerra Wine Company
  • Founded in 1945, the largest of our sales and
    marketing companies, Centerra Wine Company, has
    more than 25 nationally
  • distributed, highly sought-after brands in
    more than 10 consumer wine categories.
  • Leading brands include Woodbridge by Robert
    Mondavi, Robert Mondavi Private Selection,
    Ravenswood, Toasted Head, Arbor Mist, Alice
    White, Covey Run, Monkey Bay, Talus Collection,
    Vendange, Cooks, Almaden, Inglenook, and Paul
    Masson Grande Amber Brandy.
  • Centerra Wine Company is known for innovations
    in new packaging and brand development.

Pacific Wine Partners
  • Represents a portfolio of super premium wines
    from California, and a leading importer of
    premium and luxury wines
  • from Australia and New Zealand.
  • Features Blackstone, one of the top-selling
    premium wine brands in the United States, as its
    flagship brand. Other leading brands include
    Nobilo, Hardys, and Cellar Doors Prestige
    Collection of luxury wines, including Leasingham,
  • Chateau Reynella, and Barossa Valley Estates.
  • Leader and innovator in the growing premium box
    wine category with Black Box, Banrock Station and
    Hardys Stamp of Australia.
  • Pacific Wine Partners Cellar Door sales and
    marketing team focuses on new brand development
    and incubation.

3
North Lake Wines
  • Our classic wine producer, North Lake Wines,
    offers premium wines with regional strength and
    established brand equity.
  • The company markets and sells more than 30 high
    quality wine brands.
  • Leading wines include Paul Masson table wines,
    Taylor California Cellars, Heritage, Baron
    Philippe de Rothschild varietals, Mouton
    Cadet, Kellys Revenge, Marcus James, ViƱa Santa
    Carolina, Taylor New York table wines, and J.
    Roget.

Channel Management for Constellation Wines U.S.
(CWUS)
  • Our CWUS Channel Management team brings a
    decisive and critical advantage to our business
    partners, in both on- and off-premise venues. We
    are able to leverage the entire Constellation
    Wines U.S. portfolio to help better our business
    partners better serve the wine consumer. By
    providing a single point of contact, we help keep
    the focus where it belongs on finding business
    solutions that will drive growth and opportunity.
  • The Channel team offers its customers the
    following sales support and industry-leading
    analytical capabilities
  • Marketing studies that lead to solutions for
    our business partners
  • Global procurement resources
  • Channel-specific sales capabilities
  • Single point of contact to simplify the
    business relationship for key accounts
  • Widest array of brands, price points, and
    packages that can service all channels and meet
    the ever-changing preferences of consumers
  • Our dedicated channel management team represents
    the portfolios of all four Constellation Wines
    U.S. companies to our strategic, national on- and
    off-premise business partners. We also offer
    category management and business analysis
    services designed to meet the unique needs of
    these key customers.

International Sales and Marketing
Our Constellation Wines U.S. International sales
and marketing team partners with Constellation
Brands sales specialists in Europe, Canada,
Japan and other countries around the world to
offer a combined service that supports the entire
Constellation Wines U.S. export brand portfolio.
Working in conjunction with our Constellation
Europe and Constellation Wines International
trading divisions, this group embodies a
dedicated sales organization that is highly
attuned to the global marketplace. Our
International sales group represents a portfolio
of California and other U.S. wines that range
from super value to super premium price points.
We also provide logistical support, packaging
innovation, and international legal requirement
expertise.
4
A Commitment to World Class Wineries and
State-of-the-art Operations
  • Constellation Wines U.S. is committed to
    excellence and dedicated to quality in every
    aspect of wine production, from winemaking all
    the way to packaging, bottling, and
    transportation.
  • CWUS West Coast operations consists of nine
    California wineries, including Blackstone
    Monterey (Gonzales, CA), Blackstone Sonoma
    (Kenwood, CA), Dunnewood Vineyards (Ukiah, CA),
    Mission Bell Winery (Madera, CA), Paul Masson
    Cellars and Vineyards (Madera, CA), Turner Road
    Vintners (Lodi, CA), Ravenswood Winery (Sonoma,
    CA), R.H. Phillips Winery (Esparto, CA), and
    the Woodbridge Winery (Woodbridge, CA).
  • Icon Estates wineries include Franciscan
    Oakville Estate (Oakville, CA) Mount Veeder
    Winery (Napa, CA) Robert Mondavi Winery
    (Oakville, CA) Simi Winery (Healdsburg, CA),
    Columbia Winery (Woodinville, WA), and
    EstanciaWinery (Soledad, CA). Outside of the
    United States, Icon Estates is affiliated with
    several premier wineries, including Drylands
    and Kim Crawford (Malborough, New Zealand),
    Tintara (McLaren Vale, Australia), and Veramonte
    (Casablanca Valley, Chile). In the Pacific
    Northwest, Sunnyside Operations (Sunnyside,
    Washington State), Ste. Chapelle Winery
    (Caldwell, Idaho) and Hogue Cellars (Prosser,
    Washington State) operationally report into Icon
    Estates. Please note that the Hogue Cellars
    wines are marketed and sold by Centerra Wine
    Company.
  • Canandaigua Winery and Widmers Wine Cellars,
    both in New York State, operate as part of
    Centerra Wine Company.
  • Six of our domestic U.S. wineries are ISO
    90012000 certified.

Benefits of the Constellation Wines U.S. Structure
While the sales and marketing teams operate
independently, a combined platform of services
supports them all. Our structure allows
Constellation Wines U.S. is designed to give us
the best of both worlds independent sales and
marketing companies focusing on craftsmanship and
quality, supported by the efficiencies of
sophisticated business processes. Our integrated
model allows us to maximize legal, finance, human
resources, operations, information technology,
channel management, and public relations across
all the companies.

Innovation through Research and Development
  • We have a state-of-the-art Research
    Development (RD) Center in California, which
    serves as a powerful technical resource and
    includes a state-of-the-art laboratory in New
    York
  • RD is involved in enological research to
    enhance wine quality and also works to develop
    new technologies for the production and
    marketing of special grape ingredients such as
    natural colors and antioxidants

Our People
Constellation Wines U.S. employs approximately
2,400 talented and dedicated people who support
our business in a variety of ways, ranging from
marketing and sales to finance and winemaking.
Their dedication and engagement in the wine
business makes us a stronger and better company
every day. They are part of Constellation Brands
global workforce of more than 10,000 employees.
Constellation Wines U.S. is supported by an
experienced leadership team focused on continued
success and growth for our wines and company in
the years to come. Their commitment and vision is
paving the way for our future success for
tomorrow, five years from now, and well into the
21st century.
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