Beverage

1

• Beverage
• Alcohol Management

2
2 Groups of Alcoholic Beverages

• 1. Fermented Beverages
• Ex. Beer (4-16 alcohol) Wine (12-14
  alcohol)
  
• 2. Distilled Drinks
• Liquor (Spirits) made by distillation
• 12-55 alcohol
• Liqueurs cordials (after dinner drinks or used
  with desserts)

3
Types of Wines

• Light Table Wines
• Sparkling Wines
• Fortified Wines
• Aromatic Wines

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Types of Wines

• A. Light Table Wines
• In US name it after grape variety
• Ex. Chardonnay Cabernet
• In Europe name it after region of origin
• Ex. Chablis

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Types of Wines

• B. Sparkling Wines
• Contain Carbon Dioxide
• Ex. Champagne
• C. Fortified Wines
• Ex. Sherries, Ports
• Brandy or wine alcohol
• has been added

6
Types of Wines

• D. Aromatic Wines
• Flavored with herbs, roots, or flower
• Ex. Aperitifs, Vermouths

7
Wine Growing Areas

• In Europe
• France is the most popular place
• Germany, Italy, Spain, Portugal
• In US
• California is most popular place
• NY, Oregon, Washington

8
Beer

• US is worlds largest producer of beer
• Ex. Lagers, Ale, Stout, Pilsners
• Breweries - place where beer is produced
  Example Miller, Coors
  
• Microbreweries - small, local breweries
• Brewpub - microbreweries which operate in tandem
  with a bar or restaurant

9
Trends in Beer Sales

• People like the cheaper deals with Beer on
  draft or tap
  
• Beer on draft - is not pasteurized must be held
  at 36-38 degrees F
  
• Americans like cold beer.
• Other countries - like warm beer

10
Trends in Beer Sales

• Lite beers appeal to many
• No longer have a negative image
• Beer consumption once dominated by maleshas
  risen for females

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Trends in Beer Sales

• Bar owners have been forced to turn into
• Sports Bars Watch games on large screen TVs
• Order appetizers, meals (wings), Drink beer or
  mixed drinks
  
• People want a One Stop Shop For Eating, Drinking
  Entertainment

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Liquor

• Whiskey - most popular in US
• A. Scotch Whiskey (called scotch)
• Popular during Prohibition
• B. Irish Whiskey
• C. Bourbon Whiskey - 1st used as medicine
• D. Canadian Whiskey

13
White Spirits

• A. Gin (forms base of many cocktails)
• B. Rum Light comes from Sugar Cane
• Dark comes from Molasses
• C. Tequila (white, silver, or gold)
• Made from a cactus made around the
• town of Tequila in Mexico
• D. Vodka
• Lacks color, odor, flavor (mixed drinks)

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Proof

• A figure that represents the liquors alcohol
  content.
  
• In US
• Proof Twice the of
• alcohol in the beverage
• Ex. 90 Proof 45 Ethyl Alcohol

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Ways to Serve Liquor

• 1. Neat, Unmixed, Straight
• 2. Over rocks (ice)
• 3. Mixed (water, club soda, juices)
• Ex Vodka and
• Cranberry Juice

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Ways to Measure Drinks

• 1. Electronic Liquor Dispenser (ELD)
• Dispenses an EXACT measure
• of liquor into each glass.
• Free Pouring or Hand Measuring
• Use a jigger or shot glass

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Variety of Brands

• 1. Well Brand
• A generic product (Lesser quality)
• 2. Call Brand
• A brand called for by name
• Ex. Give me a Jack and Coke
• 3. Premium Brand
• Expensive Call Brands ex. Crown

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Nonalcoholic Beverages

• Increased in popularity b/c Lifestyles are more
  healthful
  
• A. Nonalcoholic Beers/Wines
• B. Coffee (on the rise)
• C. Teas (hot or cold)
• D. Carbonated Soft Drinks (diet)
• E. Juices (Juice Bars)
• F. Bottled Water

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Theft

• 1. Give away drinks
• 2. Over-pouring
• 3. Mischarging for drinks
• 4. Employees stealing drinks

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Alcohol Your Health

• A glass or 2 of wine/beer per day may contain
  long-term health benefits.
  
• Excessive alcohol - damages your health
• French Europeans have low blood pressure and
  low cholesterol. Why?
  
• They drink wine everyday with meals!

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Areas of Concern

• 1. Minimum legal drinking age - 21
• Check licenses there are manuals you can
  get showing the authentic design layout of each
  states license
  
• 2. Drinking Driving - DUI
• Local Laws - Tuscaloosa
• No Serving/Buying alcohol on Sunday

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Areas of Concern

• Designated Driver
• 1 remains alcohol-free
• Provide low-priced or free
• snacks
• 6. Train Staff
• - Identify intoxication
• - Increase sales without encouraging drinking
  too much.

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Alcohol

• Booze is Big Business
• It is an investment decision involves high
  risk.
  
• Needs constant attention control.
• If you are a bar establishment only
• Have to deal with drunks, alcoholics, drugs
• A detective once said, Criminals dont go to
  church to meet They congregate in bars