PowerPoint Template

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Chapter 7
Globalization
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Contents
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1. Warm up
An Introduction

• When compared with the demands of Asias
  changing competitive environment, the limitations
  of Western multinationals existing base in Asia
  typically lie in three areas the long, thin
  arm problem, lack of cross-border integration
  with Asia, and the belief that it is sufficient
  to think global and act local.

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1. Warm up
Text B
Text A
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1. Warm up
Text A
Consumers wanted to be treated as individuals
and to feel that the companies cared about them,
recognized their needs and understood what makes
their community unique. Suppose the above
statement is true, what strategies should
multinationals take to cater to the needs of
different consumers in different countries?
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1. Warm up
Text A
Think global, act local has been taken as a
rule or principle for doing global business. What
is your understanding of this principle?
Have you ever heard of another principle of
think local, act global?
Text B warm-up
Text A terms
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1. Warm up
Text B
There are opponents against and supporters of
globalization from all the aspects economic,
political, cultural, etc. List out the possible
reasons for the two different attitudes towards
globalization. How much have you experienced
globalization in China?
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2. Term Study
Text B
Text A
Foreign Language Teaching and Research Press
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2. Term Study
Text A
Globalization (From Wikipedia) Globalization
describes an ongoing process by which regional
economies, societies and cultures have become
integrated through a globe-spanning network of
exchange. The term is sometimes used to refer
specifically to economic globalization the
integration of national economies into the
international economy through trade, foreign
direct investment, capital flows, migration, and
the spread of technology.
Foreign Language Teaching and Research Press
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2. Term Study
Text A
Globalization ???????????????????????????????????
??????????????,?????????????????????????????????,
?????????????????????????,????????,???????????????
???????,???????????????,??????????,??,????????????
????
Foreign Language Teaching and Research Press
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2. Term Study
Text A
Growth Market ??????????,???????? (?????Flat
Market???) Product Development ???? New product
development (NPD) refers to the complete process
of bringing a new product or service to market.
There are two parallel paths involved in the NPD
process one involves the idea generation,
product design, and detail engineering the other
involves market research and marketing analysis.
(From Wikipedia)
Foreign Language Teaching and Research Press
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2. Term Study
Text A
Supply Chain Management Supply chain management
(SCM) is the management of a network of
interconnected businesses involved in the
ultimate provision of product and service
packages required by end customers (Harland,
1996). Supply Chain Management spans all movement
and storage of raw materials, work-in-process
inventory, and finished goods from point of
origin to point of consumption (supply chain).
Foreign Language Teaching and Research Press
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2. Term Study
Text A
Supply Chain Management ?????????????,???????????
??????,??????????????????????????????????????????
??????,????????,???????,??????????????????????????
??????????????????????????????????????????,??????
?????,???????????????????????????????????????,????
??????
Foreign Language Teaching and Research Press
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2. Term Study
Text A
Logistics Management ???????????????,????????????
??????????????????????????????????????????????????
?,??????????????????????????????????????????????/?
?????????????????????,????????????????????????????
?????????????,????????????????????????????????????
??????
Foreign Language Teaching and Research Press
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2. Term Study
Text A
Marketing Campaign ?????? Market Share
???? ?????????????????????????????????????????????
Internal Customer ????/??????/?????????????????(
External Customer)??,????????????????????????,????
??????????????,???????????
Text B terms
Text A outline
Foreign Language Teaching and Research Press
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2. Term Study
Text B
Capital Market A capital market is a market for
securities (both debt and equity), where business
enterprises (companies) and governments can raise
long-term funds. It is defined as a market in
which money is lent for periods longer than a
year, as the raising of short-term funds takes
place on other markets (e.g., the money market).
The capital market includes the stock market
(equity securities) and the bond market (debt).
(From Wikipedia)
Foreign Language Teaching and Research Press
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2. Term Study
Text B
Capital Market Capital markets consist of the
primary market and the secondary market. The
primary markets are where new stock and bonds
issues are sold (via underwriting) to investors.
The secondary markets are where existing
securities are sold and bought from one investor
or trader to another, usually on a securities
exchange, over the counter, or elsewhere.
Foreign Language Teaching and Research Press
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2. Term Study
Text B
Capital Market ???? ????????????,????????????????
,?????????????????????????????????????
1?????????1???,????????,???????
2????????????????????????????????,?????????????
3?????????????????,????????????,????????,???????
????
Foreign Language Teaching and Research Press
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3. Outline of The Texts
Text B
Text A
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3. Outline of The Texts
Text A
Part I Limitations of Western multinationals
existing base in Asia
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3. Outline of The Texts
Text A
Part II Close examination of the limitations
Text B outline
Text A discussion
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3. Outline of The Texts
Text B
Eight sets of questions and answers
What do you say to globalization critics? Are you
tying successful participation in globalization
to democracy? Does development assistance help in
dealing with the effects of globalization, and
should it be made conditional on specific
progress? Has the perception of globalization
changed for World Economic Forum participants
after Sept. 11?
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3. Outline of The Texts
Text B
Eight sets of questions and answers
Are companies, on the whole, developing a
stronger conscience? What does a global player
like Goldman Sachs need to see in a developing
country in order to invest there? How was this
years meeting in New York different from
previous meetings in Davos? What emerged from the
discussion about globalization?
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4. Discussion
Text B
Text A
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4. Discussion
Text A
According to the text, what is the difference
between Asian companies mentioned in the first
paragraph and companies in Asian countries? How
do you understand the cousins and sisters
mentioned in the text? There is an old adage
When goods cannot cross borders, armies surely
will. What does the old adage mean?
More information
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4. Discussion
Text B
Globalization, is it sometimes a threatening
concept to you? Do you sometimes feel you have
lost yourself in the trend of globalization? Our
varied world is becoming mono-cultural. Then, can
a culture, such as Tibetan culture, continue to
be exotic to foreigners? Or Tibetan culture will
just disappear or fuse into mono-culture? With
the cultural fusion, in what way should a country
or a nature adopt to protect her own, original
culture?
More information
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5. More Information
Effects of globalization
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5. More Information
Effects of globalization
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5. More Information
Effects of globalization
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5. More Information
Effects of globalization
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5. More Information
Effects of globalization
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