PSY 322 Bright Tutoring/psy322.com

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PSY 322 Bright Tutoring/psy322.com
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PSY 322 Bright Tutoring

• PSY 322 Entire Course
• For more course tutorials visit
• www.psy322.com
• PSY 322 Week 1 Individual Assignment Consumer
  Psychology and Marketing Communications Article
  Analysis
• PSY 322 Week 1 DQ 1
• PSY 322 Week 1 DQ 2
• PSY 322 Week 2 Individual Assignment Marketing
  Communication Memo
• PSY 322 Week 2 Team Assignment

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PSY 322 Bright Tutoring

• PSY 322 Week 1 DQ 1
• For more course tutorials visit
• www.psy322.com
• Write the differences between thinking ads and
  feeling ads in your own words - 100 to 150 words
  required. No quotes from the text - paraphrase
  and put it in your own words.

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PSY 322 Bright Tutoring

• PSY 322 Week 1 DQ 2
• For more course tutorials visit
• www.psy322.com
• Explain what researchers have found about the
  relationship between feelings towards ads and
  feelings towards brand names. Again, use this
  section of your textbook but explain it in your
  own words. No direct quotes. - 100 to 150 words.
• What question were the researchers asking in each
  of the two articles?

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PSY 322 Bright Tutoring

• PSY 322 Week 1 Individual Assignment Consumer
  Psychology and Marketing Communications Article
  Analysis (2 Papers)
• For more course tutorials visit
• www.psy322.com
• This Tutorial contains 2 sets of paper
• PSY322 Week 1 Individual Assignment Consumer
  Psychology and Marketing Communications Article
  Analysis
• Locate at least two peer-reviewed articles
  concerning consumer psychology, using the
  University Library, the Internet, or other
  resources.
• Prepare a 750- to 1,050-word paper in which you
  analyze your articles. Address the following
• Define consumer psycholo

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• PSY 322 Week 2 DQ 1
• For more course tutorials visit
• www.psy322.com
• An interesting question is how the market
  researchers determined the motivations of the
  different people.
• What kinds of ads or other marketing strategies
  would work will with people who score high on th
  Part A scale?
• What kinds of ads or other marketing strategies
  would work will with people who score high on the
  Part B scale?
• Do you have any ethical concerns with this kind
  of marketing?

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PSY 322 Bright Tutoring

• PSY 322 Week 2 DQ 2
• For more course tutorials visit
• www.psy322.com
• Take a look at the "Product repositioning"
  section starting on p. 170 of your Consumer
  Behavior text. It details the change in wording
  and the slogans used to change the public's
  perception and acceptance of "second mortgages"
  by calling them "home equity loans" and suggest
  that this had a role in the recent real estate
  financial troubles.
• Describe one other product or service that has
  undergone similar changes in what it was called
  or how it was promoted and marketed to the
  specific segments of

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PSY 322 Bright Tutoring

• PSY 322 Week 2 Individual Assignment Marketing
  Communication Memo (New)
• For more course tutorials visit
• www.psy322.com
• We have another Week 2 individual Assignment but
  with different description/instruction, which can
  be found here on this link
• http//www.psy322.com/product-13-PSY-322-Week-2-I
  ndividual-Assignment-Marketing-Communication-Memo
• Select one of the following scenarios, where an
  organization is creating an integrated marketing
  communications plan to increase its customer
  base, as the basis for your memo
• You are the owner of a small business in a
  large metropolitan area. You specialize in
  designer womens clothing.

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PSY 322 Bright Tutoring

• PSY 322 Week 2 Individual Assignment Marketing
  Communication Memo
• For more course tutorials visit
• www.psy322.com
• PSY322 Week 2 Individual Assignment Marketing
  Communication Memo
• Write a 1,000 to 1,200 word MEMO NOT an
  academic research paper detailing a marketing
  plan that uses psychographics to increase the
  customer base of one of the following companies
• A nonprofit organization that teaches Tai Chi
  for health and balance

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PSY 322 Bright Tutoring

• PSY 322 Week 2 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation References
• For more course tutorials visit
• www.psy322.com
• Submit an annotated reference list, showing the
  works cited in the paper, which must include at
  least eight peer-reviewed sources from the
  University Library.

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• PSY 322 Week 3 DQ 2
• For more course tutorials visit
• www.psy322.com
• Take a look at the comparative chart on p. 14 in
  your Consumer Behavior text.
• Chose one of the 14 comparisons. Make sure it is
  one that no one else has used yet. (You'll have
  to read their DQs to know which ones are taken).
• Think of a product you are

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PSY 322 Bright Tutoring

• PSY 322 Week 3 Individual Assignment Marketing
  Research and Promotional Message (New)
• For more course tutorials visit
• www.psy322.com
• Select one of the following consumer groups
  teenagers, Baby Boomers, females, or minorities.
• Prepare a 700- to 1,050-word paper in which you
  analyze different facets of your group.
• Conduct research on your group using secondary
  sources.

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PSY 322 Bright Tutoring

• PSY 322 Week 3 Individual Assignment Marketing
  Research and Promotional Message
• For more course tutorials visit
• www.psy322.com
• PSY322 Week 3 Individual Assignment Marketing
  Research and Promotional Message
• Select a consumer group that you are interested
  in.
• Using online sources, subdivide that group by two
  demographic and two psychographic variables.
  (Urban vs. rural teenagers senior achievers vs
  senior survivors) See VALS, Ch 3 in Consumer
  Behavior)

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PSY 322 Bright Tutoring

• PSY 322 Week 3 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation Conceptual
  Map
• For more course tutorials visit
• www.psy322.com
• Prepare a conceptual map of where your LT sees
  the Consumer Traits and Behavior Paper going.
  This can be a formal outline, scatter maps or ven
  diagrams. Be creative!
• Do Not just list all the consumer traits and
  behaviors that your textbook mentions. Focus on
  one aspect and go into some depth on it. This
  conceptual map should be the foundation of your
  final paper and presentation.

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PSY 322 Bright Tutoring

• PSY 322 Week 3 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation Outline(New)
• For more course tutorials visit
• www.psy322.com
• Prepare a 1,050- to 1,400-word formal outline
  covering the initial preparation for the Consumer
  Traits and Behavior Paper. Include a thesis,
  major topics, and subpoints.
• Click the Assignment Files tab to submit your
  assignment.
• Format your paper consistent with APA guideline,
  including references.

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• PSY 322 Week 4 DQ 1
• For more course tutorials visit
• www.psy322.com
• Find two deodorant ads targeted to different
  audiences. Analyze the aspects of each. Explain
  how groups may interpret them. Is there a
  difference? If so, why?

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PSY 322 Bright Tutoring

• PSY 322 Week 4 DQ 2
• For more course tutorials visit
• www.psy322.com
• Select two households featured in two television
  series. Classify each household into a social
  class. What is each households lifestyle and
  consumption behavior?
• Be very specific with details and examples. No
  generalities!

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PSY 322 Bright Tutoring

• PSY 322 Week 4 Individual Assignment
  Environmental and Consumer Influences Analysis
  Paper
• For more course tutorials visit
• www.psy322.com
• Select a product or service with which you are
  familiar.
• Prepare a 1,050- to 1,400-word paper in which you
  analyze factors that affect consumer purchasing
  decisions related to your product or service.
• Identify the psychological and social factors,
  such as motives, perception, attitudes,
  personality, family, social class, and reference
  groups, that influence consumer behavior toward
  your product or service.
• Choose three external factors that affect
  consumer behavior. Examine how these factors
  influence the consumers decision-making process
  and their behavior toward your product or
  service.
• Political

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PSY 322 Bright Tutoring

• PSY 322 Week 4 Individual Assignment
  Geodemographic clustering
• For more course tutorials visit
• www.psy322.com
• Select a product or service with which you are
  familiar.
• Read carefully the section on Geodemographic
  Clustering in Chapter 10 of Consumer Behavior.
• Choose two of the Social Groups from the PRISM NE
  grouping on p. 330 and two of the PRIZM Lifestyle
  Groups on p. 331 of Consumer Behavior.

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PSY 322 Bright Tutoring

• PSY 322 Week 5 Individual Assignment Case Study
  Analysis Paper (New)
• For more course tutorials visit
• www.psy322.com
• Read and analyzeCross-Cultural Consumer Behavior
  An International Perspective in Consumer
  Behavior.
• Prepare a 1,750- to 2,100-word case study
  analysis in which you evaluate the consumer
  behavior and purchasing decisions illustrated in
  both case studies.
• Case One Japan to Apples iPhone No Thanks!
• o Identify the lessons learned by Apple
  regarding the differences in consumer behavior
  and purchasing decisions between the Japanese
  market and the market outside of Japan.

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PSY 322 Bright Tutoring

• PSY 322 Week 5 Individual Assignment Case Study
  Analysis
• For more course tutorials visit
• www.psy322.com
• PSY322 Week 5 Individual Assignment Case Study
  Analysis
• Read and analyzeCross-Cultural Consumer Behavior
  An International Perspective in Consumer
  Behavior.
• Prepare a 15-slide powerpoint with notes case
  study analysis in which you evaluate the consumer
  behavior and purchasing decisions illustrated in
  both case studies.
• Case One Japan to Apples iPhone No Thanks!
• Identify the lessons learned by Apple regarding
  the differences in consumer behavior and
  purchasing decisions between the Japanese market
  and the market outside of Japan.
• Evaluate how the differences in consumer behavior
  across these cultures

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PSY 322 Bright Tutoring

• PSY 322 Week 5 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation (New
  Syllabus)
• For more course tutorials visit
• www.psy322.com
• Prepare a 2,100- to 2,450-word paper in which you
  examine consumer traits and behaviors. Address
  the following
• Identify at least three psychological processes
  and three social processes that may influence
  consumer behavior.
• Explain the importance of understanding the
  influence of psychological and social processes
  on marketing communications.
• Explain the relationship between consumer
  traits and behavior. Provide a specific example.
• Analyze how social

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PSY 322 Bright Tutoring

• PSY 322 Week 5 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation
• For more course tutorials visit
• www.psy322.com
• PSY322 Week 5 Assignment Consumer Traits and
  Behaviors Paper and Presentation
• Prepare a 1,200- to 1,600 word academic research
  paper in which you examine specific consumer
  traits and behaviors. Address the following
• Identify three psychological processes and three
  social processes that may influence consumer
  behavior.

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PSY 322 Bright Tutoring