PSY 322 Potential Instructors / tutorialrank.com

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PSY 322 Potential Instructors / tutorialrank
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PSY 322 Potential Instructors / tutorialrank

• PSY 322 Entire Course

• PSY 322 Week 1 DQ 1

• PSY 322 Week 1 Individual Assignment Consumer
  Psychology and Marketing Communications Article
  Analysis (UOP Course)
• PSY 322 Week 1 DQ 1 (UOP Course)
• PSY 322 Week 1 DQ 2 (UOP Course)
• PSY 322 Week 2 Individual Assignment Marketing
  Communication Memo (UOP Course)
• PSY 322 Week 2 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation References
  (UOP Course)

• Write the differences between thinking ads and
  feeling ads in your own words - 100 to 150 words
  required. No quotes from the text - paraphrase
  and put it in your own words. 

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PSY 322 Potential Instructors / tutorialrank

• PSY 322 Week 1 DQ 2

• PSY 322 Week 1 Individual Assignment Consumer
  Psychology and Marketing Communications Article
  Analysis

• Explain what researchers have found about the
  relationship between feelings towards ads and
  feelings towards brand names. Again, use this
  section of your textbook but explain it in your
  own words. No direct quotes. - 100 to 150 words. 
• What question were the researchers asking in each
  of the two articles?
• What research procedure did they use to answer
  that question? It might be an experiment, a
  survey, content analysis or a review of other
  research.

• Locate at least two peer-reviewed articles
  concerning consumer psychology, using the
  University Library, the Internet, or other
  resources.
• Prepare a 750- to 1,050-word paper in which you
  analyze your articles. Address the following
• Define consumer psychology.
• Describe the psychological concepts discussed and
  their importance in developing a successful
  marketing communication message.

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PSY 322 Potential Instructors / tutorialrank

• PSY 322 Week 2 DQ 1

• PSY 322 Week 2 DQ 2

• An interesting question is how the market
  researchers determined the motivations of the
  different people. 
• What kinds of ads or other marketing strategies
  would work will with people who score high on th
  Part A scale? 
• What kinds of ads or other marketing strategies
  would work will with people who score high on the
  Part B scale?
• Do you have any ethical concerns with this kind
  of marketing?

• Take a look at the "Product repositioning"
  section starting on p. 170 of your Consumer
  Behavior text. It details the change in wording
  and the slogans used to change the public's
  perception and acceptance of "second mortgages"
  by calling them "home equity loans" and suggest
  that this had a role in the recent real estate
  financial troubles. Describe one other product
  or service that has undergone similar changes in
  what it was called or how it was promoted and
  marketed to the specific segments of the public. 

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PSY 322 Potential Instructors / tutorialrank

• PSY 322 Week 2 Individual Assignment Marketing
  Communication Memo

• PSY 322 Week 2 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation References

• Write a 1,000 to 1,200 word MEMO  NOT an
  academic research paper  detailing a marketing
  plan that uses psychographics to increase the
  customer base of one of the following companies
• A nonprofit organization that teaches Tai Chi for
  health and balance and stress reduction
• A pet store that offers organic, healthy food and
  environmentally friendly toys and beds
• A music store that wants to expand beyond guitars
  and drums to other instruments and sheet music.

• Submit an annotated reference list, showing the
  works cited in the paper, which must include at
  least eight peer-reviewed sources from the
  University Library.

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PSY 322 Potential Instructors / tutorialrank

• PSY 322 Week 3 DQ 1

• PSY 322 Week 3 DQ 2

• What did Colonel Sanders of KFC do in the 1930s
  that most people hadn't thought important until
  the 1950s? Give the name of the strategy and
  details on what he did.Same question for Ray
  Kroc of McDonald's in the 1950s.
• Is there a company or a company leader today who
  appears to have the same kind of foresight that
  those two did in their day?

• Take a look at the comparative chart on p. 14 in
  your Consumer Behavior text.Chose one of the 14
  comparisons. Make sure it is one that no one else
  has used yet. (You'll have to read their DQs to
  know which ones are taken).Think of a product
  you are familar with.Use details and specific
  examples to show what a marketing strategy would
  be under the "traditional marketing concept" and
  what it would be under the "value- and
  retention-focused marketing concept."

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PSY 322 Potential Instructors / tutorialrank

• PSY 322 Week 3 Individual Assignment Marketing
  Research and Promotional Message

• PSY 322 Week 3 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation Conceptual
  Map

• Prepare a conceptual map of where your LT sees
  the Consumer Traits and Behavior Paper going.
  This can be a formal outline, scatter maps or ven
  diagrams. Be creative! 
• Do Not just list all the consumer traits and
  behaviors that your textbook mentions. Focus on
  one aspect and go into some depth on it. This
  conceptual map should be the foundation of your
  final paper and presentation.

• Give specific examples of how different marketing
  strategies would be required for each of your
  subgroups (i.e. how you would market cell phones
  to urban rather than rural teens and how you
  would market retirement plans to senior achievers
  vs senior survivors. Be very specific.

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PSY 322 Potential Instructors / tutorialrank

• PSY 322 Week 4 DQ 1

• PSY 322 Week 4 DQ 2

• Select two households featured in two television
  series. Classify each household into a social
  class. What is each households lifestyle and
  consumption behavior? Be very specific with
  details and examples. No generalities!

•       Find two deodorant ads targeted to
  different audiences. Analyze the aspects of each.
  Explain how groups may interpret them. Is there a
  difference? If so, why?

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PSY 322 Potential Instructors / tutorialrank

• PSY 322 Week 4 Individual Assignment Geo
  demographic clustering

• PSY 322 Week 5 Individual Assignment Case Study
  Analysis

• Read and analyzeCross-Cultural Consumer Behavior
  An International Perspective in Consumer
  Behavior.
•  Prepare a 15-slide powerpoint with notes case
  study analysis in which you evaluate the consumer
  behavior and purchasing decisions illustrated in
  both case studies.
•    Case One Japan to Apples iPhone No Thanks!

• Read carefully the section on Geodemographic
  Clustering in Chapter 10 of Consumer Behavior.
•  Choose two of the Social Groups from the PRISM
  NE grouping on p. 330 and two of the PRIZM
  Lifestyle Groups on p. 331 of Consumer Behavior.
•  Identify the psychological, social and external
  factors that would influence each of the groups
  decision-making process about whether or not to
  buy your product.

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PSY 322 Potential Instructors / tutorialrank

• PSY 322 Week 5 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation

• Prepare a 1,200- to 1,600 word academic research
  paper in which you examine specific consumer
  traits and behaviors. Address the following
•  u   Identify three psychological processes and
  three social processes that may influence
  consumer behavior.
•  u   For each of the six processes, describe a
  marketing plan that would use trigger those
  processes to get people to buy your product or
  service.

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