Success By 6 Community Leaders

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Success By 6 PeaceHealth Lane County, Oregon
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The OriginCommunity Health Leaders Group - 1997

• Set out to improve our communitys health status
  by working together to address needs which are
  not being fully met by individual agencies or
  efforts

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The Journey

• 1997.PeaceHealth Oregon Regional Community
  Health Leaders Committee (CHL) group
  convened
• 1997.CHL selects child abuse neglect
  prevention as first project
• 1997.Convene the Child Abuse Prevention (CAP)
  work team
• 1998.CAP team proposes plan
• 1999.United Way selected as convener
• 1999.Leadership team business plan
• 2000.Convening, planning, collaborating
• 2003.PeaceHealth receives the SB6 Local
  Philanthropic Award

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Lane County Profile

• Slight improvement in child abuse rates
• 958 total cases 517 of those cases are children
  birth 5 yrs old
• Lane County has 12.7 per 1000 and Oregon is 10.8
  per 1000

Services to Children Families Children First
for Oregon
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Mission

• To mobilize Lane Countys
• families, organizations and
• communities in a unified effort to
• assure that all our children are
• safe, healthy, cherished and enter
• school ready to learn.

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Goals

• All children are safe
• All children are healthy
• All children enter school ready to learn
• Mobilize families, organizations and communities
  in a unified effort

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Strategies

• Norms changing media campaign
• Parent HelpLine
• Parenting Now! Curriculum
• Developmental Screening

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What norms are we trying to change?
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Phase I
Public Awareness through Media Campaign

• Create healthy community norms on
• parenting, early childhood wellness, and
• personal responsibility

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Cherish Every Child

• Objectives
• To set the foundation that children are important
• To build awareness around early childhood
  development

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Cherish Every Child

• Key Messages
• Early brain development
• What a child needs to succeed
• What a parent needs to succeed

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Cherish Every Child

• Examples
• Television
• Radio
• Newspaper
• Posters
• Children Do Come with Directions

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She Was BornTelevision Spot
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Every Moment Matters

• Objectives
• To provide the target audience(s) with concrete,
  actionable information
• To encourage the community to be more aware of
  the children and parents around them and empower
  them to get more involved

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Every Moment Matters

• Key Messages
• The campaign demonstrates everyday activities,
  while giving simple things parents can do to
  help their child.
• The campaign includes simple things you, as a
  neighbor, friend or relative can do to help a
  parent.

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Every Moment Matters

• Key Messages continued A series of newspaper
  ads address intervention
• How to intervene in a stressful situation
• Drugs Alcohol and parenting
• Children who witness violence

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Every Moment Matters

• Examples
• Television
• Radio
• Newspaper

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DressingTelevision Spot
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Research and Key Findings
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How Respondent Learned About Cherish Every Child
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What Respondents RememberAbout Cherish Every
Child Ads
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Phase II

• Parent HelpLine
• Parenting Now! Parent Education
• Developmental Screening Partnership
• PeaceHealth Medical Group Pediatricians
• EC Cares
• Early Intervention - University of Oregon

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The Parent HelpLine
One place to call for all of your early childhood
connections!

• Get answers to questions about parenting,
  behavior, development, family stress and more.
• Find out how to join a play group or parent
  support group.
• Be directly transferred to services in your
  community.
• Arrange for a personal appointment to address the
  immediate needs of your family.

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Parenting Now!

• Parenting Now! helps parents build positive,
  enjoyable and healthy relationships with their
  children, creating a solid, lifelong foundation
  as a family.

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Parenting Now! Core Themes

• Parenting is the most important and challenging
  job there is.
• Parents are the foundation of the family, a
  childs first and most important teachers and
  role models.
• Parents have to take care of themselves in order
  to take care of their children.
• It is important to build on strength.

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Developmental Screening

• Developmental Screening Partnership
• PeaceHealth Medical Group Pediatricians
• EC Cares
• Early Intervention - University of Oregon
• Informal Pilot project started in 2004 in
  collaboration with Success By 6.
• Now all PeaceHealth Pediatricians use the Ages
  and Stages Questionnaire (ASQ).
• Screens done at 12 24 months.

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Developmental Screening

• Ages and Stages Questionnaire (ASQ)
• Simple and inexpensive way to screen children
  birth 5 years.
• Used internationally by Pediatricians, teachers,
  parents and care givers.
• Opens dialogue between Pediatricians and parent.

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Developmental Screening

• Current Data
• April 2005 - March 2006 Eighty-seven (13) of
  649 developmental screening questionnaires (ASQ)
  were referred to the early intervention program
  and had the following outcomes
• 25 receiving services
• 21 are being screened regularly
• 27 had no problems when checked again
• 14 moved or refused services

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Phase III

• Brain Development
• Return on Investment
• Speakers Bureau
• Education and Advocacy

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Quality Early Learning Matters.

• Empirical evidence
• 90 of a lifetime of human brain growth occurs in
  the first few years of life.
• Timing of Investment
• Hours of learning in infancy are more powerful
  than months of learning in middle age.
• Return on Investment
• Early investments in children produce greater
  economic returns than any other social program or
  work training effort.

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High/Scope Study of Perry Preschool

• 123 children from low-income families in
  Ypsilanti, Mich.
• Children randomly selected to attend Perry or
  control group.
• Daily classroom session and weekly home visit.
• Tracked participants and control group through
  age 40. Started in 1962.

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Perry Preschool Longitudinal Study Return on
Investment

• Total Benefit-Cost Ratio 17 to 1
• Estimated Total Annual Rate of Return 18
• Public Rate of Return 16

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Financial Benefit of Prevention and Intervention
Oregon Commission on Children and Families
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Speakers Bureau

• Trained community leaders present research
• on brain development and the economic
• reasons for investing in early childhood
• development.

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GOALS
Goal 4 Mobilize families, organizations and
communities in a unified effort.
Goal 1All Children are safe.
Goal 3All children enter school ready to learn.
Goal 2All children are healthy.
STRATEGIES TO ACHIEVE THE GOALS
Strategy 3 Funding community services
resources through the allocations process.
Strategy 1 Community Engagement
Strategy 2 New Resource Development

• Strategy 1 Activities
• Media Campaign
• Policy Advocacy
• Speakers Bureau
• Community Breakfast

Strategy 3 Activities 1. Continue funding the
agencies (left hand corner) and current
activities through 2005. Track the outcome
information they collect related to SB6
initiative. 2. Allocations Committee for SB6
will align the fund distribution with SB6
priorities of improving the knowledge, skills
and abilities of parents, promoting the health
and development of children, using evidence base
practices and incentives for services in rural
areas.

• Strategy 2 Activities
• Distribution hubs through natural touch points
• Brain development literacy
• Fund and resource development
• Exploration of new ideas for partnerships

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• PeaceHealth has been involved and
• supportive of Success By 6 Initiative
• through time, talent and treasure.

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Resources

• Success By 6 Parent HelpLine, Parenting Now!,
  Cherish Every Child Media, Speakers Bureau and
  more www.unitedwaylane.org or ecronk_at_unitedwaylan
  e.org
• Economic Development - http//minneapolisfed.org
• Developmental Screening (ASQ)
• Ages and Stages http//agesandstages.com
• University of Oregon (UO) Early Intervention
  Program http//eip.uoregon.edu
• Current UO Research http//eip.uoregon.edu/resear
  ch.html

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Thank you!