The Business of Aging

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The Business of Aging

• ASA/NCOA Conference
• March 2007
• Dan Taylor, Executive Director
• East Valley Senior Services, Inc.
• www.evseniorservices.org.

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Issue Senior Centers are hidden community
resources meeting the needs of older adults 55
years and better.

• Myth Senior Service organizations cannot make a
  profitthey are in business to do good
  
• Myth Senior Service organizations are small in
  number..no impact
  
• Myth Senior Services deal with Charityonly
  those who are in need

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Changing dynamics Valuing what the organization
provides

• Home delivered meals to a client for a year, at
  the cost of a few days in a hospital or a week in
  an assisted living facility.
  
• Daily exercise classes that have potential to be
  a health cost savings for HMOs.
  
• Meals While You Heal Programs helps to prevent
  reentry into a hospital due to improper diet or
  lack of services.
  
• Paying a neighbor to take an older adult to
  medical appointments or pick up
  medication/groceries helps to assure their
  independence in their own home.

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Value, Value, Value

• Become known as a community resource commitment
  to excellence
  
• Instill passion among staff and customers
  organizational ambassadors
  
• Target new markets boomers customer centered
  services
  
• Boost your name recognition.
• Maximize the organizations mission through the
  creation of programs and services that will
  empower older adults through social, educational
  and physical well being living life to the
  fullest.
• Explore ways to improve outreach efforts to
  ensure older adults, particularly those who may
  be frail, isolated, homebound, disabled have
  access to programs and servicesensuring
  independence.

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Senior Center Accreditation

• Provides a process to utilize key persons in the
  community to participate in the process
  
• Accreditation provides a natural way to showcase
  the variety of programs and services provided in
  the community.
  
• Provides a way to highlight improvements
  (structure and program) to obtain resources.

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Business DevelopmentWHAT DO YOU WANT

• Do you want a financial gain?
• Do you want to have influential Board of
  Directors?
  
• Do you want to improve your community image
  through more effective marketing strategies?
  
• Do you want to have a credible monthly
  newsletter?
  
• Do you want to develop new business partners?

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• WHO DO YOU WANT TO PARTNER WITH
• WHO WOULDNT YOU PARTNER WITH
• WHY GO THROUGH ALL THIS

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We are in the business of aging

• Plate of cookies dilemma - Gone are the days when
  sugar and flour can provide access to the senior
  center.
  
• Game Show Strategy - Gone are the days when
  senior centers are so grateful to get a door
  prize they allow anyone to present.
  
• Today we must embrace the concept that it is
  worth real dollars to allow controlled access.
  
• Today we must embrace the importance of the
  business community toward increasing fiscal
  growth.
  

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What can a senior service organization do today
to prepare for partnership development?

• Start to develop a donor base. This donor base
  can be used in partnership development.
  
• Do your research on establishing a foundation?
• Evaluate your fundraisers, annual campaigns?
• Who is your business community? Who does your
  staff or board of directors know?
  
• Who are the movers in your community? Who is
  serving on the Board of Directors of other
  nonprofits in your community, on the hospital
  boards/auxiliaries?

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Complimentary Meal and presentation

• Discuss with the business the opportunity to
  sponsor a meal for a day at unit rate cost, i.e.,
  6.00 per meal.
  
• Promote the meal as free sponsored by XYZ
  company.
  
• Allow the business to have a booth before the
  lunch
  
• Provide 15 minutes prior to lunch for a short
  presentation on relevant information for the
  participants.

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Highlights of partnerships

• Partnership of 1,000
• Preferred vendor of the Senior Expo or
  sponsorship of an event
  
• Website linkage
• Three presentations at the senior centers
• One article published in the Newsletter
• Partnership of 600
• Vendor at the senior expo
• One presentation
• Linked on the website
• Partnership of 375
• Vendor at the senior expo

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Corporate Trailblazer 5000

• Recognized as a Trailblazer monthly newsletter
  Annual report senior centers
  
• Sponsor of Volunteer Banquet or Passport to
  Living
  
• Brochures at seniors centers
• Linked on website
• Listed on the referral sheet
• Invitation to special events
• Recognition in publicity
• Listed on resource page in newsletter
• Bits of Business at senior centers
• Publish articles in newsletter
• Marketing material distributed to the homebound
• Placemats at senior centers announcing a program
  service or event
  
• Presentations at senior centers
• Other marketing opportunities

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SPONSORSHIP OF THE POSIT SCIENCE PROGRAM

• Recognized as the prime sponsor of this program
  i.e. all publicity
  
• Accessibility to all the senior centers in
  implementation of this program
  
• Launch a kick-off event at the designated senior
  centers
  
• Include information on EVSS website about the
  program.
  
• Have an article quarterly in the EVSS newsletter
  concerning the program
  
• Conduct a presentation through Passport to
  Living
  
• Bits of Business at the senior centers

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Key components with proposal

• Background information on organization (number of
  persons served, types of programs, etc.)
  
• Goal Partnership will provide a variety of
  marketing opportunities.
  
• Funding request
• Time Frame
• Partnering opportunities (sponsorships, campaign,
  presentations, placemats, etc.)

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Website DevelopmentPartner with Us

• There are many ways your business can become a
  partner.  You can participate in the Senior
  Expo.  As a vendor, you may also have the
  opportunity to do presentations at each of our
  centers, display your brochures at all three of
  our centers, and even participate in health
  fairs.  Another way is to sponsor an event, such
  as a New Years celebration or an ongoing
  program, like the diversity program which
  highlights a different culture or country each
  month.  When you sponsor these types of programs,
  you will have the opportunity to present
  information to the seniors about your business.
  You can also volunteer to deliver our Holiday
  meals or Mothers Day meals to homebound
  seniors. 

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Four key ingredients to success

• All successful partnerships are based on a
  win/win relationship.
  
• Senior Centers are image enhancers.
• Most business does not understand the service
  that Senior Centers provide educate them!
  
• A senior service organization serves a diversity
  of clients with respect to age, income, and
  disabilities. But if we take seriously our
  commitment to serving the boomers, we will be
  sitting on the largest pocket of future consumers
  of community resources ever.

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Success is one thing you cant pay for. You buy
it on the installment plan and make payments
every day.
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How old will you be tomorrow?