IT Cinemas

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IT Cinemas

• Presentation by Jeffrey King

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Why a Cinema

• College students want entertainment for their
  free time, and movies are just one possible form
  of entertainment
• Has the potential to bring in revenue and be
  accommodating to both students and families.

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Current Utica Cinema Locations
http//maps.google.com
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Proposed Business

• IT Cinemas a first-run theater company showing
  new and current films
• Proposed location near SUNYIT campus local
  residential areas

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Business Objectives

• Good startup sales at least 500 tickets within
  first two weeks of opening
• Offer a friendly working environment for both
  students and members of the community.

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Mission Statement

• To provide a friendly environment where both
  students and families may attend to watch movies.
• To offer a state of the art system which enhances
  movie experience
• To offer employment opportunities to both
  students and members of the community

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Keys to Success

• Appropriate Advertising
• Appropriate Staff training
• Keep prices deals reasonable

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Startup Costs

• Cost of land/building
• Cost of franchise
• Cost of theater license
• Cost of obtaining film from distributor
• Cost of necessary equipment

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Market Analysis
Data from Census Bureau
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Market Analysis
Data from Census Bureau
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Target Market

• Students SunyIT near proposed location
• Families Proposed location is in near a
  residential area shopping (Riverside mall)

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Marketing Plan

• Social Media
• Radio
• TV
• Billboards
• Flyers

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Marketing Strategy

• Student movie nights discounted prices on
  movies for students in an attempt to get college
  students to attend
• Family movie days discounted prices and themed
  events for families.
• Midnight showings of new films

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Summary of Competition

• Nearest Competition is towards downtown, south of
  the thruway, not close to campus or shopping
• No competition near SunyIT campus must drive to
  nearest theater rather than be able to walk.

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Management

• Franchise Owner
• General Manager
• Department Managers
• Tech manager
• Sales manager
• Advertising manager
• Shift managers

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Works Cited

• "2010 Population Finder." 2010 Demographic
  Profile. United States Census Bureau, n.d. Web.
  10 Apr. 2014.
• Arthur, Luke. "How to Open a Movie
  Theatre." Small Business. Houston Chronicle, n.d.
  Web. 02 Apr. 2014.
• Kaput, Michael B. "How to Start Your Own Movie
  Theater." Small Business. Houston Chronicle, n.d.
  Web. 2 Apr. 2014.

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