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PowerPoint Template

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Medical Marketing ... – PowerPoint PPT presentation

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Title: PowerPoint Template


1
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Medical Marketing
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2
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01
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02
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03
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04
3
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4
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5
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6
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  • (1)?????????????????????
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7
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(?)??????? 1???? 2???? 3??????? 4????
8
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????????? (?)?????
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9
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10
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11
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12
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13
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14
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????? How to Understand? 1??? 2??? 3??? 4???
??????? 5?????
15
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(?)?????????
1? ??????? 2???????? 3? ???????
4?????????? 5? ????????????
16
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1? ???????(medical marketer)
???????????,?????????????????,???????,?????
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17
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2???(value)
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18
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3?????????(needs?wants?demands)
  • (1)??
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  • (2)??
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  • (3)??
  • ??????????????????????
  • ?????????,????????,????,????????

19
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(?)?????????
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20
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21
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  • 1????????
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  • 3?????????
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  • 8?????????
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22

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23

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  • SWOT
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  • STP
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  • 4Ps
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24
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?????????????
20??80????
20??50?70??
20??30?40??
20????20??
25
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  • 1???
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26
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27
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28
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29
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30
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