contemporary TV

1
contemporary TV

• organization
• and
• Structure

2
TV today

• Friends, Temptation Island, Big Brother, Survivor
  1, Burger King, UPN shows/Moesha, Will and Grace,
  Touched by an Angel, MTV/Old Navy, Ally McBeal,
  MTV/Super Bowl, Smackdown!, Dawson, Survivor 1,
  Super Bowl promos for CBS, EDS, Bud

3
television networks

• older broadcast networks ABC,CBS, NBC
• newer broadcast networks Fox, WB,UPN, Pax
• network audiences
• rise of cable
• narrow v. broad casting

4
TV delivery systems

• broadcast networks
• cable
• satellite
• local broadcasting stations
• growth in choice (1960 3 channels 2015 1000)

5
ad revenues
6
what do advertisers want?

• large audiences
• of the right kind of people demographics
• who are the right people?

7
ratings

• Nielsen
• ratings of homes, based on total HUTS (houses
  using TVs)
• share of homes watching based on number of
  houses tuned in.

8
ratings

• given 100m HUTs, all tuned in, show has 20m
  houses
• rating
• share
• given 100m HUTs, half tuned in, show has 20m
  houses
• rating
• share

9
TV top ratings
10
Broadcast TV ratings March 25-31, 02
11
Cable TV ratings, March 25-31, 02
12
TV ratings, Dec 31-Jan 6, 01-02.
13
TV ratings, Jan. 25-31, 1999.
14
influences on ratings

• time of show
• flow
• counter-programming
• sweeps months
• measurement problems
• special programs
• repeats

15
advertisers happy viewers

• LOP
• likable characters
• networks distribution system for advertisers
• avoiding controversy

16
advertising

• revenue
• costs of advertising
• what do ads do? linking advertisers and
  consumers, teaching, influencing structure of
  shows

17
amount of ads

• prime time today
• clutter how to stand out?
• increasing ad time newsbriefs, movies, product
  placement, program length commercials

18
television costs

• production
• losing money on first run
• why are costs high?
• results of high costs
• why persist?

19
network ownership of shows

• problems for NBC with ER, Friends, Frasier
• value of Will and Grace