How important is a ‘Fast’ Web Server?

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How important is a Fast Web Server?
If you want to make your website work for your
business, it take a little more than just
researching over affordable server companies and
selecting a cheap service provider on random.
Even for a start-up company, when the initial
investment is low, it is important to keep an eye
on how much web traffic is going to affect your
business.
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How important is a Fast Web Server?
1 Website Ranking
Google has included site speed in web search
ranking. This is because, slower loading pages
are discarded quickly, and Google sees no reason
to promote such websites. When almost 93 of all
online buying decision starts with online search,
and Google still holds the top position search
engine, it becomes important to be found online,
especially in the first page of Google.
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How important is a Fast Web Server?
2 Increased Revenue
A difference of a few seconds in loading time can
drastically affect the lead conversion rate.
Revenue is going to take a steep drop, if the
page bounce rate goes up. Lesser page views would
mean a dip in business. A clear cut example
would be on how the world popular brand Shopzilla
generated 12 more revenue by simply improving
the website speed from 6 seconds to 1.2 seconds?
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How important is a Fast Web Server?
3 Better User Experience
When selecting a website hosting provider, take
into account the customer satisfaction, site
speed offered and ability to handle traffic. A
well managed host can help resolve a lot of
factors that required a higher bandwidth and thus
slow down your website. Some of the usual ones
are widget or plug-ins, too many ads, sign up
forms, Analytics code etc.