Magic Link Reaching on-the-go customers

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Magic Link Reaching on-the-go customers

• Phonethics Mobile Media

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Magic Link

• Single URL that can be promoted on
• social media and accessed on mobiles
• Optimized experience for the user
• on PC mobiles (any screen size)
• Detailed reports tracking
• Viral impact - Harness the power of social media
  and mobile

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One link to unite them all..
Deliver
Content Viral, TV Commercials, Jingles
Coupons special offers, discounts, group
coupons, limited edition trials, loyalty programs
etc
Manage
Contests 2 way sms, email response, data
Distribute
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Applications of Magic Link

• Branding
• Lead generation
• Brand community creation
• Product launches
• Customer education
• Time bound promos
• Branded media channel
• Loyalty programs
• Consumer Survey pre-testing of ads / new
  launches
• Brand activation at events

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Case Study l Bajaj Pulsar 135LS

• Brand Background
• Brand Pulsar was extending into the 135 cc
  segment after establishing leadership in 150,180
  and 220 CC.
• ASK
• Derive higher visibility through the hugely
  popular MTV Pulsar Stunt Maniacs Shaiir N Func
  Video
• Solution
• Send out two product Avs to consumers.
• The stunt Maniacs video was sent to a 2.5 Lakh
  bike enthusiasts.
• A specific Product AV was sent to consumers who
  filled in a lead generation form

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Campaign Reporting Module
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Campaign Reporting Module
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Analytics Number Essentials

• Bajaj Pulsar 135LS
• SMS Message watch the Pulsar Maniacs doing
  amazing bike stunts on your mobile. Click here to
  watch the video now- http//mvid.in/5v

SMS Distribution 2.5 Lakhs
Video Clicks 3317
CTR 1.32
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Case study ll 5 Star

• Background 5 star Jo Khaye kho jaye contest
  at Moodi Festival
• (IIT Mumbai). Activity involved submission of
  kho jaye entries
• (image/videos) from students through branded
  bluetooth kiosks across
• the campus.
• Ask Connect with the participants, and share
  their entries back with them. Also, enable the
  participant to share it with his/her friends.
• Solution Participant receives his/her entry in
  form of MAGICLINK through SMS, which he/she can
  forward as an SMS or upload on Facebook/twitter.

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Campaign Reporting Module
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Individual MAGICLINK data
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Thank You