Product Tiaos

1
Product Tiaosa super scour

• Group 1
• Carine, Gina, Jason, Terry, Thomas, Vivian

2
Tiaos

• We produce the most effective scour which is much
  better than any other cleaner in the market.

3
SWOT Analysis

• S 1. A patent new technology, extreme effect
  but doesn't hurt even the coating2. can be
  wildly used in a lot of occasions3. smells
  good4. not expensive5. an unique product image,
  it's cool to use Tiaos
• W Need to be promoted from the beginning (new
  product)
• O The potential market is big
• T 1. There are already lots of substitutions in
  the market2. Other company may try to produce
  similar products

4
4Ps

• Product applying the high-tech to produce the
  most effective scour in the market. We
  provide different size of our product.
• Price average price, about NT.150 for 500gram
  NT. 280 for 1000g.
• Place convenience store, supermarket,
  hypermarket and deep discounter.
• Promotion TV commercial, buy two and get one
  free free approval pack.

5
Market Segmentation
Families Cleaning service companies
Companies with easily dirty places Other
organizations
6

• Slogan Spot, Stop!
• Logo

Explanation
The sound is similar to the Chinese character
? and ?. The image of ? is something that
will shock the market. And ? symbolizes that
our insistence of the product quality.