Viral ticketing for Events | MeraEvents.com

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Viral ticketing for Events | MeraEvents.com

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Promoting an event, and selling more tickets is something that every organizer wants to do for their events. However, this might result in inflated marketing costs. The concept of Viral Ticketing can come into play in such a situation. Viral ticketing enables the organizer to offer the ticket buyers with a unique shareable link, which when used by others to make a purchase, gives a referral commission to the person who shared the link. – PowerPoint PPT presentation

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Title: Viral ticketing for Events | MeraEvents.com


1
Viral ticketing for events?
  • A guide to sell more tickets for your event

2
What is viral ticketing? ?
  • Viral ticketing is a concept of viral marketing,
    where ideas spread like viruses.
  • According to marketing professors Andreas Kaplan
    and Michael Henlein, "to make viral marketing
    work, three basic criteria must be met, i.e.,
    giving the right message to the right messengers
    in the right environment."

3
(No Transcript)
4
How to do viral marketing for events and sell
more tickets?
  • Give ticket buyers a unique sharable link on
    successful purchase of a ticket on
    MeraEvents.com.
  • Provide rewards on purchase of tickets using this
    URL.

5
Advantages to the event organizer
  • Cost effective marketing technique
  • Sell more tickets
  • Save on marketing costs

6
Advantages to the ticket buyer
  • Easy to share link
  • Referral points/cash back
  • Discount price for friends

7
How to set up viral ticketing for an event?
8
Visit meraevents.com, click on create event on
the top right.
9
Enter your Login ID or sign up for a MeraEvents
account
10
Fill in the event information, click save and
exit
11
Click on the Manage button to make changes
12
Click on Viral Ticketing to activate the feature
13
Activate viral ticketing with commission type
14
How to enable Viral ticketing for multiple ticket
categories?
  •  Select the commission type for the referral
    points in terms of amount/percentage.
  •  Select the discount to be offered for friends on
    the purchase of tickets from the unique URL.
  •  Choose the referral commission value on tickets
    booked by friends using the unique URL.
  • Click save and exit
  • Viral ticketing activated

15
How does viral ticketing work when someone books
a ticket?
16
A unique URL pops up for sharing with friends
17
An email with the unique URL will be sent to the
registered mail of the ticket buyer
18
Track number of tickets sold
19
Track the tickets sold through viral ticketing
20
How viral ticketing works (delegates perspective)
  • Every time a ticket is bought using the unique
    URL, the referral would receive an email denoting
    the same.
  • The referral can check the points or bonus
    received by clicking on My Account on the top
    right of the page.
  • A detailed report of the redeemable points is
    available on the attendee dashboard.

21
Organizer?
  • Upload your event and activate Viral Ticketing
  • User?
  • Book a ticket, Share and Earn!

22
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