PRICING PRODUCTS: PRICING STRATEGIES

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PRICING PRODUCTS: PRICING STRATEGIES

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Title: PRICING PRODUCTS: PRICING STRATEGIES Author: UNIMAS Last modified by: UNIMAS Created Date: 7/31/1998 5:46:06 AM Document presentation format – PowerPoint PPT presentation

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Title: PRICING PRODUCTS: PRICING STRATEGIES


1
PRICING PRODUCTS PRICING STRATEGIES
  • New-product pricing strategies
  • Price-adjustment strategies
  • Price changes

2
New-Product Pricing Strategies
  • Pricing an imitative new product - premium
    pricing strategy, economy pricing strategy,
    good-value pricing strategy, overcharging pricing
    strategy
  • Pricing an innovative product - market-skimming
    pricing, market-penetration pricing (product
    line, optional-product , captive-product,
    by-product, product-bundle)

3
Price-Adjustment Strategies
  • Discount pricing and allowances - cash discounts,
    quantity discounts, functional discounts,
    seasonal discounts, allowances
  • Segmented pricing - customer-segment,
    product-form, location, time
  • Psychological pricing
  • Promotional pricing
  • Value pricing
  • Geographical pricing - FOB-origin, uniform
    delivered, zone, basing-point, freight-absorption,
    international

4
Price Changes
  • Initiating price changes
  • initiating price cuts, initiating price
    increases, buyer reactions to price changes,
    competitor reactions to price changes
  • Responding to price changes
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