Title: PRICING PRODUCTS: PRICING STRATEGIES
1PRICING PRODUCTS PRICING STRATEGIES
- New-product pricing strategies
- Price-adjustment strategies
- Price changes
2New-Product Pricing Strategies
- Pricing an imitative new product - premium
pricing strategy, economy pricing strategy,
good-value pricing strategy, overcharging pricing
strategy - Pricing an innovative product - market-skimming
pricing, market-penetration pricing (product
line, optional-product , captive-product,
by-product, product-bundle)
3Price-Adjustment Strategies
- Discount pricing and allowances - cash discounts,
quantity discounts, functional discounts,
seasonal discounts, allowances - Segmented pricing - customer-segment,
product-form, location, time - Psychological pricing
- Promotional pricing
- Value pricing
- Geographical pricing - FOB-origin, uniform
delivered, zone, basing-point, freight-absorption,
international
4Price Changes
- Initiating price changes
- initiating price cuts, initiating price
increases, buyer reactions to price changes,
competitor reactions to price changes - Responding to price changes