Email Marketing Services India

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E-Mail Marketing
DIGITAL AKA
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E-Mail Marketing is the wave of the future.
Fast and cost-effective, e-mail must become an
important part of your integrated marketing and
media plan.
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Why E-Mail Marketing?

• Cost Savings
• Quick Response Cycles
• Generates Revenues
• Popular Medium
• Effective Medium
• Results are Measurable
• Builds Customer Relations

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Effective E-Mail Marketing Strategies

• Common E-Mail Marketing Objectives
• Acquisition vs. Retention
• Popular E-Mail Models
• Recipient response

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Common E-Mail Marketing Objectives

• Build brand awareness
• Acquire new leads/ registrants/ customers/
  clients
• Drive immediate sales
• Enhance customer retention
• Build stronger relationships with existing
  customers/clients
• Provide company or product information
• Increase revenues by up-selling to existing
  customers/clients
• Post-order targeted e-mails
• As part of an integrated marketing strategy

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E-Mail marketing campaign response rates by
campaign objective
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Popular E-Mail models

• Sales Promotions
• Transaction confirmations
• Account status e-mails
• Recommendations from friends (viral marketing)
• Scheduled corporate newsletters
• Customizable information updates
• Time-based reminders
• Rewards program
• E-mail discussion groups
• Product updates of interest
• Independent media newsletters

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Online Marketing Methods used for effective
acquisition versus retention
Acquisition Retention
Search engine positioning 94 6
Banner ads 91 9
Referral/viral programs 85 15
Affiliate programs/ sponsorships 75 25
Incentive programs 51 49
E-Mail Marketing 37 63
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Conversion cost for effective acquisition versus
retention
Acquisition Retention
E-mail 57.10 2.50
Direct Mail 25.00 60.00
Banner ads 140.00 N/A
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QUERY ?
Digital Aka
Panache Softech Pvt Ltd

Office 06, Plot no.133,
Near Park
Ascent Hotel
Khora Road, Sector-62, Noida