Short Clip on Official App Review

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Welcome to OfficialAppReview.com. Here we review
the best apps that we find across the App Store,
whether it is for Android, iPhone, iPad or the
iPod Touch. Additionally, we like to round-up
apps in app lists to help you find the best ones
for a special topic such as our The 100 Best
Apps of 2014 or 20 Best Apps for the New
iPhone 4s Owner to 50 best apps for android
users.
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Focus of OfficialAppReview.com
The focus of Official App Review is not to give
you the same monotonous content found all over
the web, but rather aggregate it in a useful way
making it easy to figure out which apps you
should download, while also keeping you updated
on the latest Android Application, Google Play
Store, iOS news, reviews, and iDevice accessories.
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How do I get my app reviewed?
If youre an app developer and you like to get
your app reviewed, just head over to our Get
Your App Reviewed page and fill out the form. If
it is good enough for us to review, we will do it.
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How can I get in touch with you?
We love hearing from our readers. If you want to
get in touch with us, just fill out the form on
the Contact Us page and we will get your email.
While we read all emails that come in, we are
unfortunately not able to reply to everyone.
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App Marketing
We provide you with a detailed app marketing plan
which includes a step-by-step approach to launch,
promote and monetize your app by outlining
competitive landscape, audience profile, users
expectations and structuring market opportunities
and challenges. We will help you choose the right
path for continuous growth of your mobile
business.
Many companies have been dealing
with the uncertainty of what approach to take in
order to effectively grow their user base and
monetize their business. At Official App
Review we see this as a major goal for an app
owner to bring together all of the puzzle pieces
in order to develop a solid app marketing
strategy.
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There is a common misconception that businesses
are falling into while planning their mobile
marketing strategy concentrating on app
downloads as the one and only success metric. The
truth is that downloads dont mean much, they
dont reflect an accurate number of acquired
users nor do they correlate with further app use.
Today, nearly 20 (1 in 5) of apps downloaded are
never used more than once.
A simple app download does not show the long term
value of your mobile app user without additional
measurement and analysis. With more and more
money being spent by consumers in mobile apps, a
mobile app is becoming a key revenue channel for
both established and new businesses.
Understanding the principles of developing your
mobile app marketing strategy is the key to
boosting your app usage, converting users and
increasing revenues.
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Strategies used

• Analyzing your competitive landscape.
• Getting detailed insight on the mobile app
  ecosystem.
• Understanding the role of your app in the global
  markets.
• Defining your key competitive advantages.
• Structuring your unique value proposition.
• Developing a profound understanding of your
  audience segments.
• Making value-based target group segmentations.

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• Determining key markets and categories suitable
  for your app.
• Understanding the best time, place and context to
  launch your mobile app.
• Determining your ultimate marketing and tactic
  campaign goals.
• Forecasting the projected campaign performance.
• Measuring your long-term ROI and lifetime user
  value.
• Transforming insights and research data into
  actionable marketing tactics.

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Mobile Apps
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Public Relations Services
We will engage users via reviews from respected
outlets, forum discussions and social media
campaigns. We will leverage our many contacts to
gain traction for your product with inclusions in
popular publications. We enhance your brand
recognition with outreach to high profile media
outlets that cater to your target audience. We
will engage users with reviews from respected
outlets, forum discussions and social media
campaigns. We will leverage our contacts to gain
traction for your product with inclusions in
popular publications. According to the latest
research by Google, companies operating in a
digital marketing that take brand building
efforts on a serious note get overwhelming
competitive advantage against those who just
concentrate on direct response ad campaigns.
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Strategies Used

• Crafting a tailored media list focused on your
  particular requirements and
• media targets.
• Outreaching to specifically targeted audiences.
• Reaching out to specific media to deliver the
  promotional message.
• Securing media reviews across multiple relevant
  verticals.
• Featuring your product in high profile media
  outlets.
• Engaging potential users via multiple social
  media channels.
• Managing special local events and press meetings.

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App Store Optimization
We help you create a visually appealing landing
page with the right content and search-optimized
app description. Itll give you a chance to
significantly increase organic traffic and
convert visitors to app downloads. When
submitting the app to the app store, the product
owner needs to optimize app presence with
visually appealing app screenshots, developing an
effective set of keywords and designing an app
icon that will stand out. There is a lot more
that goes into creating a successful app
marketing campaign than just driving app
downloads.
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Strategies Used

• Increasing organic downloads by implementing
  data-driven app store optimization.
• Analyzing the currently used keywords and
  keyphrases by frequency and relative
  weight.Researching the keywords used by
  competitors.
• Redesigning the set of keywords, app title and
  app description.
• Developing the set of recommendations for
  amendments/changes in the keywords set.App icon
  and app store screenshots design A/B split
  testing.
• Determining the estimated traffic sources for
  Android apps.
• Implementing iterative strategy release, test,
  analyze, implement and plan the next update.

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