RI for email marketing

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Reporting Intelligence For Email Marketing
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Index

• What is RI For Email Marketing ?
• Categories of RI
• Email sent
• Open Count
• Unique Open Count
• Unopened Count
• Clicks
• Unique Clicks
• Bounce rate

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What is RI For Email Marketing ?

• Reporting intelligence is gained after analyzing
  statistics and buying behaviors patterns of our
  prospects through customized reports set in your
  email marketing Platform.

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Categories of RI
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(I) Email Sent

• Total number of html or plain text mails sent
  from particular campaign through TSLimpact .

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(II) Open Count

• Open rate measures , how many people "view" or
  "open" the mailer  which we have sent. By using
  TSLimpact we can send numerous mailers per hour.

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(IV) Unique Open Count

• TSLimpact also tracks unique email opens. i.e,
   Similar to an email open, unique email opens
  eliminate all duplicate opens from total opened
  mails.

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(V) Unopened Count

• Number of people who have not opened the mail
  that we sent.

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(VI) Clicks

• Total number of clicks we get over links, which
  we have placed in our mailer.

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(VII) Unique Clicks

• It gives the Unique clicks count over links,
  which we have placed in our mailer.

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(VIII) Bounce rate

• TSLimpact tracks the bounced mails. Basically
  bounced mails are
• TWO types.
• (1) Soft bounce.
• (2) Hard bounce.
• 
  

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(IX) Soft bounce

• Soft bounce means that the email address was
  valid and the email message reached the
  recipients mail server, but the mail was bounced
  back.
• Reasons for Soft bounces.
• The mailbox was full 
• The server was down
• The message was too large for the recipients
  inbox

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(X) Hard bounce

• Hard bounce occurs when the message has been
  permanently rejected.
• Reasons for Soft bounces.
• The email address is  invalid
• The email addresses doesnt exist

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Need More Information ?

• Please contact
• Web Address www.tslimpact.com
• Email tslimpactsupport_at_tslmarketing.in