Ring Up a Sale: Sales Speech

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• Ring Up a Sale Sales Speech

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Description Practice

• In your journal, describe the object on the table
  in great detail (sensory, vivid word choice).
• List all the possible uses for the object (think
  outside of the box as well)
• Now take it to another level make up crazy,
  magical, extraordinary uses for it.
• Share

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Catchy Introduction to a Sales Speech

• Get out your catchy introduction handout
• Find a partner and get out a sheet of paper (with
  both your names on it)
• Write a catchy intro for the following product
• Your job is to sell a pillow that can create
  pleasant smells and sounds and can fix (do) your
  hair as you sleep.
• We will share these introductions for this
  product with the class.

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You know it! Get out your journals!

• Make a list of things you would like to have that
  you dont already have. (make a Christmas
  list!)Try to be as specific as possible. Here are
  some ideas of material items
• Cars
• Houses
• Computers or gadgets
• Sports team
• Ipod/Iphone,gaming
• Clothes

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And

• Some ideas for desirable traits
• Good looks
• Irresistible charm
• Sense of humor
• Athletic ability
• Intelligence
• Superpowers
• Height/muscle, etc.

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AND.

• Some more ideas for vacations or trips
• Cruise
• Trip to Europe
• An unexplored land
• A historical landscape
• Favorite adventure spot
• A trip around the world

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OR

• How about a product you wish existed
• A magic homework machine
• Clones of people
• Magic disappearing potion
• Mutant pills
• Time-travel machine
• LET YOUR IMAGINATION RUN WILD!

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Assignment

• Sell a product that you can demonstrate
• You will need a visual aid (could be actual
  product or pp or both or pictures)
• Your final piece of merchandise to sell cannot be
  something that currently exists how we perceive
  it today.
• It must be an original product of your own
  imagination or a twist on a product.
• Show an actual selling effort include
• price and discounts, tell the customer where to
  purchase it
• After speech, you will have two minutes to ask
  for and answer questions regarding the product
• 2-4 minute speech (w/o questions) two 4 pt grades

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Brain Teasers

• What is the general purpose of a sales speech?
• Why must you believe in your product?
• How can you get your audience to want your
  product?
• Why should you demonstrate the product?
• How do you handle questions from the audience?

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To get a complete illustration

• To make a good sales speech you should develop a
  really complete description of your product.
• Brainstorm a list of adjectives that apply to
  your product.
• In doing this, think of how sales-people would
  describe the product to you.
• Remember to never describe your product in a way
  that is negative.

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Why would you sell this? List

• List reasons (as many as you can think of) this
  product would be useful to the customer.
• Needs product would meet for the general public.
  (Vacation would provide customer relaxation,
  exploration, meeting new people, new things, be
  pampered, etc)
• More reasons you have that your product is GREAT
  and needs are met, the more you will sell!

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How can you get your audience to want your
product?

• Tell your audience why they need the product
• Use motive appeals
• What can the product do for them?
• How can they use it?
• Why will life be better for them because of this
  product?
• Show that you use and believe in the product.
• Show how sincere you are.
• How has it helped you?

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Why should you demonstrate the product?

• Know your product thoroughly
• How does it work?
• Of what is it made?
• In what colors does it come?
• What are its special features?
• Is there a guarantee?
• What is the cost?
• Can it be repaired?
• Why is it better than a similar product
  manufactured by a different company?
• Is there only a limited number available?

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What other facts should you say about the product?

• Make it easy to buy
• State the price and where the audience can buy
  your commodity
• Is there a down payment?
• Installment plan?
• Can they get a discount on a trade-in?
• Is there an inducement such as a special price or
  a free gift?
• Can they buy right now the article you are
  demonstrating?
• Can they order it online?

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How do you handle questions from the audience?

• After speech is done, ask if there are any
  questions
• Repeat the question an audience member asks (so
  everyone can hear it), then answer it to the best
  of your ability.
• If you do not know the answer, politely state so
  and tell the questioner where the information may
  be found or say that you will find it and report
  back within a day or two.
• Be courteous.

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After the Questions

• You may want to hand out samples during this time
• After questions are done, state one or two
  sentences to finalize your speech in which you
  ask the audience to try to buy your product.

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Persuasive techniques

• Added to the rubric is the ability to use the
  persuasive techniques discussed today.
• Aristotle felt there were two different types of
  rhetoric
• Artistic logos, ethos, pathos being used in a
  public forum for persuading a crowd.
• Non-artistic laws, witnesses, contracts,
  torture, oaths

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Artistic rhetoric (persuasion)

• Logos Logical arguments based on steps of
  reasoning
• you can persuade people by logically thinking
  though the issue and countering their arguments.
• - often times people are persuaded by logical
  fallacies (misused logic)
• bandwagon fallacy everyone is doing it
• either-or thinking America love it or leave it
• non sequitur (does not follow) If we can fly to
  the moon we should be able to find a cure for
  cancer.

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Artistic rhetoric (persuasion)

• Ethos The argument is based on the character or
  ethics of the speaker. Are they believable,
  honest do they have integrity?
• if the speaker truly is an honorable person
  then they should be believable and want the best
  for everyone.
• - what if the speaker is lying or has other
  intentions that the people dont know about?

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Artistic rhetoric (persuasion)

• Pathos The argument appeals to the
  passions/emotions of the audience.
• If the speaker is passionate about the topic,
  then they must believe in it enough for the
  audience to be convinced as well.
• - Any good actor can act passionately about
  something they really dont care about.

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Persuasive elements in ads

• In your group, read your ad and evaluate what
  elements of persuasion it uses many of them
  will use all three
• Logos, ethos, pathos
• Share http//www.youtube.com/watch?veP4myNHKLZs
  parks and rec
• http//www.youtube.com/watch?v40DykbPa4Lc
  pepsi comercial
• http//www.youtube.com/watch?vSKL254Y_jtc
  Crysler Eminem

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Sales Speech Reflection

• Whose product would you buy? Why?
• Bracket and label where you use logos, ethos and
  pathos in your speech which of these elements
  could you have focused on more?
• Strengths and weaknesses for this speech
• Goal for next speech