FBA Coaching with Chris Green CEO of FBAPower

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FBA Coachingwith Chris GreenCEO of FBAPower

• Part 2
• If you were scouting with me, where would we go?

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Already Gone Through PAC

• How do I sell on Amazon?
• What is FBA?
• How do I use FBA?
• What tools programs do I use?

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FBAPower FBAScout Support

• Support email info_at_fbapower.com
• Watch the Videoshttp//fbapower.com/home/fbapower
  -videos/
• FBAPower support staff happy to help

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Where to find inventory - BOOKS

• Book sales
• Thrift stores
• Garage sales
• Estate sales
• http//booksalefinder.com/

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Books MediaPros

• Cheap to acquire
• Leads to high margins
• Low cost of investment in inventory

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Books MediaCons

• Most competitive category - most scanners still
  consider themselves book sellers and have not
  made the transition to FBA Everything Else
• Limited places - if not in major metro area,
  thrift stores may not be as pentiful
• Book sales and library sales are only on certain
  dates of the year
• More work per unit- finding singles

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Where to find inventory Everything Else

• Retail stores
• Closeout stores
• Discount Clubs (Costco, Sams, BJs)
• Pharmacy
• Grocery store
• EVERYWHERE!

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Retail Arbitrage Pros

• Many places to acquire inventory
• Some open 24/7
• Not as competitive
• Less work per unit - finding multiples
• Easy to list multiples
• Easy to replenish
• Opportunity to create new listings

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Retail ArbitrageCons

• Higher product cost per unit
• Higher inventory costs
• Can lead to lower margins
• Can be considered higher risk

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Side Note Creating Listings

• Skip McGrath has posted about how he creates new
  listings in the MST forums with great success.
• Skip uses the same strategies that I tought him
  and Im teaching you here.
• How to prevent competitors from listing on your
  newly created Amazon product page.

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How to Make a Unique Amazon Product
Page(Prevents competition from piggy-backing on
your listing and driving price down)
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Where to Buy Bar Codes
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So, Where Would We Go First?

• Closeout stores like Big Lots
• Already lower price
• Constantly putting out new inventory
• Cities with multiple stores go to them all!

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Clearanced Items First

• Almost all stores have a clearance section
• Prices already lower than regular price
• Items may be seasonal, slow moving, or old models
• Doesnt matter on Amazon product is either in
  demand or not. If it is, buy it!
• Talk to store manager to get additional discount

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Stores that you dont think of

• Many stores sell a variety of items that they are
  not known for.
• What I say Kohls, TJMaxx, or Burlington Coat
  Factory, do you think of a place to buy toys?
• Each of these stores (and many others) sell
  products other than their primary category.
• They will often have a big sale to move items
  that have been sitting for too long.

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Exclusive Products

• Example Toys R Us Target
• Both get exclusive toys you can only buy them
  from Toys R Us or Target
• Toys are advetised on national TV creating demand
• Not everyone lives near a store
• Amazon buyers PREFER to buy from Amazon

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Exclusive Products

• If retailer exclusive, then you know that Amazon
  wont sell it directly less competition
• Exclusives can have long term value
• Think of collectors who want a complete set of
  toys they need the exclusives
• If they dont live near a store, they buy online

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Exclusive Products
Sales Rank 30,000
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Exclusive Products
Sales Rank 7,000
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House Brands

• Example Craftsman at Sears
• Example Ryobi at Home Depot
• Same principles as exclusives demand exists
  that prefers Amazon but Amazon does not sell the
  item (until you do!)

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General Retail Store Strategies

• Avoid commodity items
• Example Newest Fisher Price toys Amazon likely
  sells (unless a low cost makes it worthwhile)
• Look for items that you may have never heard of
  just because no demand in store, doesnt mean no
  demand on Amazon

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General Retail Store Strategies

• Stores in rough parts of town can have great
  stuff
• Slower sales means merchandise sits on shelves
  longer
• Good items that are sold out elsewhere are
  sitting on the shelf
• Other scanners dont go to them go where your
  competition doesnt go!

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There is no List of good products

• Its not the items, but the characteristics of
  the items that make them winners
• Consider brand, cost, margin, competition
• Importance of learning to read FBAScout data
• Pixar effect Cars came out in 2006
• Still strong demand for toys from Cars
• Toy Story 1 came out in 1995!

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FBACoaching Parts 3,4 5

• Part 3 How to buy lower than your competition
  retailer secrets
• Part 4 There is always gold, lazy scanners,
  advanced FBA
• Part 5 Open questions. Send them in ahead of
  time. No time limit Ill answer them all!

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Questions?