Baby Food industry in China market

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Baby Food in China 2014
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• Published March 2015
• No. of Pages 242
• Single User PDF US 8325

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Baby Food in China 2014

• Despite the one-child policy, the number of live
  births has been growing since 2007 apart from a
  dip in 2010. The number of babies born in 2013
  was 2.8 up on the 2007 level, with particularly
  strong growth witnessed in 2012. The market for
  baby food in China has consequently risen by 29
  over the past six years in volume terms in 2013.
  Most sectors of the baby food market experienced
  an increase in consumption during the survey
  period, the exception being cereals. The share
  held by cereals has fallen back quite sharply
  since 2007 from 8.6 to 6.1 although consumption
  has been more or less static since 2010.

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Baby Food in China 2014

• Baby Food in China report is a qualitative
  report providing extensive and highly detailed
  consumption data on the Baby Food industry in
  China.
• This report is the result of extensive market
  research covering Baby Food in China. The report
  provides consumption data based upon a unique
  combination of industry research, fieldwork,
  market sizing work and our in-house expertise in
  the Baby Food industry in order to offer
  extensive data about the trends and dynamics
  affecting the Baby Food industry in China.
• This report is aimed at companies operating in
  the Baby Food industry and for new companies
  considering entry into China Baby Food industry.
• This report provides detailed data for the
  various companies operating in the Baby Food
  industry in China along with their key focus
  product sectors.
• Market profile of the various product sectors of
  the Baby Food industry has also been provided in
  this report with the key features and
  developments, segmentation, per capita trends and
  the various manufacturers and brands.

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Baby Food in China 2014

• Baby Food companies require a detailed
  understanding of Baby Food consumption by
  individual product categories in order to align
  their sales and marketing efforts with the latest
  trends in the market. This report clarifies in
  detail, by product category, where the growth
  opportunities are in Baby Food industry to enable
  effective marketing plan
• As consumers' product demands evolve, the
  dynamics between different Baby Food types also
  change favoring some product categories and
  leaving others increasingly out of line with
  demand patterns. As a result, understanding the
  shifting market dynamics is key to ensuring
  maximum sales in the future
• The differing growth rates in overall product
  category sales drive fundamental shifts in the
  market. This report provides detailed,
  authoritative data on these changes for marketers
• The report provides the latest data on market
  dynamics in the Baby Food industry in China
  market, providing marketers with essential data
  in order to understand their own position in the
  market and to identify where to compete in the
  future

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