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Title:
Keyword Base Groups and Modifiers
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How To Educate Your Employees. Creative Retirement Plan Design Options for Associations ... How do you plan to enjoy your retirement? Leisure lifestyle with ... – PowerPoint PPT presentation
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Title: Keyword Base Groups and Modifiers
1
Keyword Base Groups and Modifiers
relevant, popular, diverse, and interesting
what some people search for
affected differently by modifiers
differ in several aspects (spatial, temporal,
expense)
eight groups with 600 keywords total
one or two groups per person
six modifier groups 50 modifiers
modeling phases of consumer interaction
not necessarily applicable to all base keywords
32K base-modifier pairs
sparsity
data collection (Tales from the (s)Crypt)
2
Base Keywords
Cars (Alex)
toyota camry, chevy, ford suv, porsche 911
Drugs, medical (Edi)
zoloft, cialis, psoriasis, sciatica, liposuction
Electronics, software (Jinsong)
xbox, mp3, pda, oracle, world of warcraft
Travel (Kuzman)
airfare, cruise, safari, sailing, vacation
Local and non-local services (Qian)
electrician, locksmith, insurance, loan
Subscription services (Qiuye)
cable tv, gym membership, magazine subscription
3
Keyword Modifiers
INFO
info, information,
specs, specifications,
reviews, ratings,
prices,
coupon, rebate,
guide, news
QUALITY
best
luxury
favorite
inclusive, exclusive
preferred
used, new
LOCATION
20 U.S. States
20 U.S. Cities
PRICE
cheap, free
bargain, discount, deal
special, sale
budget, affordable
expensive
ACTION
buy, sell, purchase
lease, rent, hire
POST
support
parts
repair
mechanic
manufacturer
warranty
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