Sustainability Models for Community College Open Textbooks

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Sustainability Models for Community CollegeOpen
Textbooks

• September 24, 2008

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Presenters

• Judy Baker
• Dean of Foothill Global Access
• Director of the Community College Consortium for
  Open Educational Resources
• Susan Dean
• Co-author of Collaborative Statistics open
  textbook
• Former professor at De Anza College
• Joel Thierstein
• Executive Director of Connexions
• Associate Provost at Rice University
• Gary Lopez
• Executive Director of the Monterey Institute for
  Technology and Education

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Overview

• CCOT Project and CCCOER
• Faculty perspective
• Open textbooks on Connexions
• Role of MITE in Project
• Questions

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cccoer.wordpress.com
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73 colleges from CA, IA, MD, NY, OH, NV, WA,
Ontario
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OER Survey
CCCOERcan fill this gap
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Community CollegeOpen Textbook Project

• One year Project
• Launched April 2008
• Funded by Hewlett Foundation
• To study sustainable approaches for support of
  open textbooks

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Project Partners
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(No Transcript)
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Faculty Perspective

• Susan Dean
• Co-author of Collaborative Statistics
• Long-term effort to make statistics textbook more
  affordable

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Joel ThiersteinExecutive Director
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• Create Globally,
• Educate Locally

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Ideas Information Concepts
Authors
Module
Instructors
Knowledge Repository
Learners
Courses Textbooks
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Open Educational Resources

• High-quality digitized educational materials
  offered freely and openly for anyone with access
  to the Internet.
• The William and Flora Hewlett Foundation

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Content Creation
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Content Maintenance/Update
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Delivery Platform Maintenance
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Delivery Platform Upgrade
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mix
Foothill-De Anza Community College
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• Content - Free
• Content - Open
• Platform - Free
• Platform - Open

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Gary Lopez Executive Director
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Open Textbook Business Model
Goals of the Open Textbook
MISSION GOAL
Open Educational Resources . . . High-quality
digitized educational materials offered freely
and openly for anyone with access to the
Internet. from The William and Flora Hewlett
Foundation website, 08/10/07
BUSINESS GOAL Financially self-sustaining
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Open Textbook Business Model
Goals of the Open Textbook
MISSION GOAL
Open Educational Resources . . . High-quality
digitized educational materials offered freely
and openly for anyone with access to the
Internet. from The William and Flora Hewlett
Foundation website, 08/10/07
BUSINESS GOAL Financially self-sustaining
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Open Textbook Business Model
Who Pays?
Only two entities have resources to
pay Individuals or Institutions
Since our mission is to offer the books freely
to anyone, that leaves Institutions to pay for
it.
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Open Textbook Business Model
Institutional Value Proposition
Since institutions will pay for open textbooks
what is the value they are buying?
The answer is different for K-12 versus higher
education

• K-12 textbooks are purchased by state DOEs and
  school districts (institutions)
• Higher education textbooks are purchased by
  students (individuals)

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Open Textbook Business Model
Higher Ed Current Conditions

• The unusual nature of the college textbook
  market
• Intense consolidation leaving five companies
  controlling 80 percent of the market
• Faculty order books while students purchase
  book, removing price as a primary consideration
• Students do not have an institutionalized way
  to exert their own market power

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Open Textbook Business Model
Higher Ed Current Conditions

• . . . The overall cost of textbooks has risen at
  four times the rate of inflation since 1994
• State Student PIRG project, Required Reading A
  Look at the Worst Publishing Tactics at Work,
  October 2006

The average student will spend 900 each year on
textbooks . . . The State PIRGs, Ripoff 101,
January 2004
. . . The cost of textbooks as a percentage of
tuition is . . . 72 for a full-time student
attending a two-year public institution. Governme
nt Accounting Office, College Textbooks Enhanced
Offerings Appear to Drive Recent Price Increases,
GAO-05-806, July 2005
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Open Textbook Business Model
Higher Ed Value Proposition
Problem/challenge/need Textbooks cost too much
Solution Sponsored support of state/district
customized textbooks
Problem/challenge/need Poor course articulation
with part-time faculty
Solution Use textbooks with associated
professional development training for articulated
course
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Open Textbook Business Model
Higher Ed Value Proposition
Problem/challenge/need
Growing student FTEs
Solution Offering online courses using adjunct
faculty and customizable, high-quality online
course content
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Open Textbook Business Model
Higher Ed Value Proposition
Problem/challenge/need
Growing student FTEs
Solution Offering online courses using adjunct
faculty and customizable, high-quality online
course content
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Open Textbook Business Model
Higher Ed Value Proposition
Problem/challenge/need
Growing student FTEs
Solution Offering online courses using adjunct
faculty and customizable, high-quality online
course content
Online course content can be a byproduct of the
course content development process.
Buying courseware pays for student textbooks.
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Open Textbook Business Model
Higher Ed Value Proposition

• Higher Ed institutional values include
• unlimited use of online course content
• unlimited copies of textbooks for unit price
  (cost of printing and binding)
• textbooks correlated to state/district
  curriculum
• teacher professional development
• textbooks with custom cover/front matter

Price 5,000 to 100,000 annual membership fee
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Open Textbook Business Model
Higher Ed Value Proposition

• Results of administrator interviews
• buy online content (school and district) and
  custom book (state) values
• price points within the range
• two big concerns book quality and faculty
  adoption

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Open Textbook Business Model
Higher Ed Value Proposition
but will anybody buy it?
Academy School District 20 Online Alabama
Department of Education Albuquerque Public
Schools Chattanooga State Technical Community
College Clark County Virtual High School Colorado
Community Colleges Online Colorado Online
Learning Florida Distance Learning
Consortium Georgia Board of Regents Georgia
Department of Educaiton Gwinnett County Online
Campus Hamilton County Virtual High School Hudson
County Schools of Technology Idaho Digital
Learning Academy IDEAL New Mexico Illinois
Virtual High School Indian Prairie School
District 204 Iowa Community College Online
Consortium Kapolei High School Kentucky Virtual
High School Louisiana Department of
Education Lubbock Christian University Lubbock
Independent School District Maryland Virtual
Learning Opportunities Michigan Virtual High
School Minneapolis Public Schools Online
Minnesota Online Mississippi Department of
Education Myron B. Thompson Academy Nebraska
Partnerships for Innovation Omaha Public
Schools Orangeburg-Calhoun Technical
College Oregon Department of Education South
Carolina Department of Education St. Petersburg
College Tennessee Board of Regents University of
Texas Brownsville University of Texas
TeleCampus Utah Electronic High School Virtual
Virginia West Virginia Community and Technical
College System Whitfield County Career Academy
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Questions?