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Target Integrated Marketing Group

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... Vankee/ Audi/Lotus/Glory Mansion/Merlin Champagne Town ... Club members -Entrepreneurs, ect. Clients: Ikea/ Dell/ Glory Mansion/ Merlin Champagne Town ... – PowerPoint PPT presentation

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Title: Target Integrated Marketing Group


1
Target Integrated Marketing Group
2
Target Integrated Marketing Group
  • Clients Uniliver/Ikea/Dell/Nestle/Wella/BMW/
    Newzealand Wools/Vankee/ Audi/Lotus/Glory
    Mansion/Merlin Champagne Town

3
Height Integrated Marketing Group
  • Target Magazine
  • Media Buying Agency
  • NEXUS Graphic Design Studio
  • Direct Marketing Service Company
  • Public Relations Company

4
Target Magazine
5
Target Magazine
  • The leading DM magazine
  • New-concept lifestyle magazine
  • Absolutely free delivery in Beijing, Shanghai
    Guangzhou
  • Office buildings
  • Villas/ apartment buildings
  • Clubs/fitness centers
  • Restaurants/bars
  • High-income readers

6
Circulation of Target
  • 65,000 copies in Beijing
  • 40,000 copies in Shanghai
  • 40,000 copies in Guangzhou

7
Readers
  • High income celebrities, entrepreneurs,
  • expatriates, government officials, Senior
    managers, and white collars
  • Monthly Income
  • gt RMB 5,000/ person
  • gtRMB10,000/ household

8
Readers
  • Well educated
  • Trend-setters/ Fashion followers
  • Pursue high quality life
  • Consumption decision-makers
  • As individual with high purchasing power and
    desire
  • In the family
  • In the enterprises

9
Contents
  • Target Feature
  • Target Trends
  • Target Automobile
  • Target Hi-tech
  • Target Property and Housing
  • Target Gourmet
  • Target Travel
  • Target Classification
  • Target News
  • Target Coupons

10
Target Readership
11
Target Readership
12
Target Readership
13
Target Readership
14
Target Readership
15
Target Readership
16
Target Readership
17
Media Buying Agency
18
Media Buying Agency
  • TV Advertising
  • -Uniliver(Tianjin TV/Liaoning TV/Shenyang
    TV/Shanxi TV)
  • Cinema Advertising
  • -Hero/Da Wan/Be There or Be Square
  • Airplane TV Advertising
  • -Air China/Southern Airline/Eastern Airline

19
NEXUS Graphic Design Studio
  • Visual identity
  • Graphic
  • Packaging
  • Exhibition
  • DM design
  • Current clients
  • Wella/ Nestle/ Carbury/ Benckiser/ New Zealand
    Wools/ Urgo/ Banana Pub

20
Target Integrated Marketing Consulting Group
  • Leaflet/Sample Delivering
  • Road Show In Office Buildings
  • Target Magazine Shelf Display Network
  • Database Marketing
  • Call Center

21
Leaflet/Sample Delivering
  • Well established DM network
  • 400 plus residential compound
  • 80 middle-level residential compound
  • 150 high-level apartment buildings and villas
  • ClientsIkea/ Wumei Supermarket/ Meilianmei
    Supermarket

22
Road shows In Office Buildings
  • 120 office buildings
  • Lower cost
  • effects traceable and measurable
  • Clients Ikea/ Alcate/ Glory Masion/ U-Space

23
Target Magazine Shelf Display Network
  • Covers 750 plus locations, include various
    high-level restaurants, bars, cafes, beauty
    saloons, fitness centers, clubs, expensive
    housing communities, real estate selling centers,
    vehicle selling centers
  • records over 1,000,000 readers monthly.

24
Database Marketing
  • 5,730,000 Data
  • -Senior managers
  • -Owners of private vehicles
  • -Club members
  • -Entrepreneurs, ect.
  • Clients Ikea/ Dell/ Glory Mansion/ Merlin
    Champagne Town
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