Cover Slide

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University of Minnesota ZAP Bike Commuting
Program
Building a World-Class Bicycle Commuter Program
in an Age of Austerity
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University of Minnesota ZAP Bike Commuting
Program
Steve Sanders - Alternative Transportation
Manager http//www.umn.edu/pts/bike/index
sande017_at_umn.edu 612-625-1333
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Presentation Outline
University of Minnesota ZAP Bike Commuting
Program

• How the Hardware Works
• Goals of Program
• Hardware and Software Description
• Program Description
• Results
• Partners
• Expansion and Plans

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University of Minnesota ZAP Bike Commuting
Program

• Program Goals
• Incorporate Bike Commuting Into Wellness Program
• Available For All
• Easy for Users (passive system)
• Accurate and Accessible Data

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ZAP System
University of Minnesota ZAP Bike Commuting
Program

• Wireless
• Passive RFID
• Tamper-proof
• Automatic
• Web-based
• 5-20 Read Zone

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How Does It Work?
University of Minnesota ZAP Bike Commuting
Program

• Tag Bike
• Register Tag
• Ride by Reader

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TAG READ ISSUES
University of Minnesota ZAP Bike Commuting
Program

• Abnormal Spokes
• Recumbents
• Small Wheels

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Actual Installations
University of Minnesota ZAP Bike Commuting
Program
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University of Minnesota ZAP Bike Commuting
Program
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University of Minnesota ZAP Bike Commuting
Program
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University of Minnesota ZAP Bike Commuting
Program
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University of Minnesota ZAP Bike Commuting
Program

• Initial Landing Page
• UMN Twin Cities ZAP Information Page
  www.derozap.com/gopherzap
• Page gives basic info on program, how it works
  and wellness benefits. Has link to map showing
  ZAP locations and how and where you can get your
  bicycle tagged. Also has contact number for
  questions.
• This page can be customized with your specific
  information
• www.derozap.com/umd
• www.derozap.com/umm
• www.derozap.com/umc

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University of Minnesota ZAP Bike Commuting
Program

• Bicycle Tagging
• Commuters go to the U of M Bike Center to get tag
  installed on bike.

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University of Minnesota ZAP Bike Commuting
Program

• Commuters are given a regis-tration card with
  directions on registering their tag plus basic
  information about how to get Zapped.

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University of Minnesota ZAP Bike Commuting
Program

• UMN Twin Cities Registration Page
• Users register themselves. You can have users
  include their home addresses which will
  automatically calculate mileage to a central
  point on campus.
• Once they register they receive an automated
  email to confirm their registration (makes sure
  email is valid and decreases bot bogus
  registrations.)
• Once they validate registration the program
  administrator completes registration by accepting
  new registrants.
• Users will receive a welcome email with
  registration and password information.
• Fields are customizable.

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University of Minnesota ZAP Bike Commuting
Program

• Logging On
• Web Landing Page Users will always login at
  www.derozap.com.
• Based on their sign-on they will be brought
  directly to their commuter page which lists their
  personal stats as well as any other information
  you want them to see.
• The system is setup to remember their
  login/password

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University of Minnesota ZAP Bike Commuting
Program
Commuter Calendar
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University of Minnesota ZAP Bike Commuting
Program

• Administrative Tools
• General Stats
• Registrations
• Station Health
• Customizable Reports

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University of Minnesota ZAP Bike Commuting
Program

• Registration
• Go through fields, make sure its accurate- accept

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University of Minnesota ZAP Bike Commuting
Program

• Wellness Credit
• Run U of M Eligible Riders Report show only
  riders with 40 ZAPS in time period.
• Export to CSV file sort by faculty staff
  remove students.
• Email list to Wellness

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Administrative Dashboard
University of Minnesota ZAP Bike Commuting
Program
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User Interface
University of Minnesota ZAP Bike Commuting
Program
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ZAP Program Details
University of Minnesota ZAP Bike Commuting
Program

• 50 Rides/Year 75 points (100)
• Insurance Automatically Discounted
• Monthly Prizes _at_ 8 Rides
• Register Tag Online

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ZAP Installation Map Twin Cities
University of Minnesota ZAP Bike Commuting
Program
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Rewards
University of Minnesota ZAP Bike Commuting
Program
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Incentive Partnerships
University of Minnesota ZAP Bike Commuting
Program

• Retailers
• Seward Co-op
• (University Customers)
• Hub bike shop
• Local Bike Industry
• Re-use Center
• Local Business Association

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Outreach Engagement
University of Minnesota ZAP Bike Commuting
Program
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University of Minnesota ZAP Bike Commuting
Program
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University of Minnesota ZAP Bike Commuting
Program
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University of Minnesota ZAP Bike Commuting
Program
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Team Challenges
University of Minnesota ZAP Bike Commuting
Program
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Registered Users and Regular Riders
University of Minnesota ZAP Bike Commuting
Program
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University of Minnesota ZAP Bike Commuting
Program
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University of Minnesota ZAP Bike Commuting
Program
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Phase 1
University of Minnesota ZAP Bike Commuting
Program

• Base Building
• Engagement Level Is High
• Creating User-base from Scratch
• Delivering Health Care Dollars
• Shows Effectiveness of Passive System.

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Phase 2
University of Minnesota ZAP Bike Commuting
Program

• Phase 2 Rigorous examination of data Is it
  Increasing Bike Use?
• Fine-tune Program Template
• Smart-phone Integration?
• Web-app Integration?
• Software Add-ons?
• Use Data to Access Healthcare