SWTB EnglandNet Kick-off 25th September

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SWTB EnglandNet Kick-off25th September
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EnglandNet will deliver...

• A National Distribution System for Englands
  tourism product

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Opportunities

• Tourism product providers
• 127000 product providers (data for 88000 already
  on TRIPs)
• 63000 accommodation of which 22000 quality
  assured
• National, regional and local tourist
  organisations
• gt300 DMOs, gt500 TICs, 150 Installed DMSs
• End-consumers and re-sellers
• 5 of Englands GDP (60 billion spent in 2001,
  4/5 domestic)

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EnglandNet connects existing systems
Interoperability is key
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Interoperability with Destination Management
Systems (DMSs)
Local, regional, and national product databases
One-stop-shop
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Interoperability conditions

• Healthy DMS suppliers sector
• competitive, sound financial basis, growth of
  sector
• Level Playing Field Neutrality of EnglandNet
• Sensible procurement by Destinations and Regions
• ETC DMS procurement Advice
• EnglandNet interoperability Standards
• Kite marking
• Interoperability business case
• Added value of connection to EnglandNet

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Level Playing Field

• RTB intends that all destinations and providers
  have access to Destination Management Services to
  provide cost effective marketing and E-commerce
  services. RTB strongly advises that
  destinations and providers select only those DMSs
  that are or will be interconnected with
  EnglandNet, in order that they gain access to the
  EnglandNet national distribution system. With the
  foregoing proviso, each destination should
  examine the merits of all DMS suppliers and
  select whichever is in their view the most
  appropriate for their needs.

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Interoperability with Marketing and Sales Channels
EnglandNet will be data acquisition mechanism for
Jigsaw
VisitEngland VisitBritain
One-stop-shop
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EnglandNets central functions
Local, regional, and national product databases
End-customers Travel agents Consolidators
Product database. Customer database. Services.
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EnglandNet National Product database
Local, regional, and national product databases
End-customers Travel agents Consolidators
Product database. Copied from DMSs plus direct
data entry
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EnglandNet National Customer database
Local, regional, and national product databases
End-customers Travel agents Consolidators
Customer database. Copied from sales channels
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EnglandNet Services
Local, regional, and national product databases
End-customers Travel agents Consolidators
Services. Content Management Community
Building E-commerce
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EnglandNet Content Management

• For RTBs, DMOs, ETC, and BTA
• Editing and publishing services (Website creation
  and traditional publishing)
• Improving access to information for national,
  regional and local marketing
• Product and Destination information
• Customer relationship management

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EnglandNet Community Building Services

• For the Websites of RTBs, DMOs, ETC
• Building tourism communities and regional and
  local brands
• signing up more product providers to DMOs and
  RTBs
• developing partnerships for innovating cross
  destination/cross regional product packages -
  ENTICE
• bringing end-customer associations/clubs/forums
  under the tourist board umbrella

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EnglandNet E-commerce

• For the Websites of RTBs, DMOs, ETC
• Increasing the bookings for Englands products,
  particularly for small/medium providers
• One-stop-shop with convenient search, booking,
  payment services
• High quality customer support
• Distribution to travel agents and end-consumers
• Increased number of Bookings (VisitBritain
  expects 20 million visits this year)

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EnglandNet Incorporation
Shareholders Agreement
RTBCo ETC
Shareholders Agreement
Memorandum and Articles of Association
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EnglandNet Organisation
Central Team
Regional RTB project manager and customer
management staff for marketing, data
management, product quality
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Regional Implementation

• RTB Regional Plans by End September include
• Planning and design
• Project management
• Communications
• DMO needs survey
• regional architecture
• User Requirements and Testing
• User group input and review of usage scenarios
• User Acceptance testing
• Pathfinder projects
• Operation
• TIC services roll out
• Data capture (TRIPs plus gaps)
• Marketing new DMS services
• Establish and operate service support

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Pathfinder Projects

• Northumbria Use of geocoded tourism data and
  pilot of Northumberland National Park
• South and South East Interoperability with
  EnglandNet of 3 DMSs and piloting of national
  distribution of High Weald products
• South West Interoperability with EnglandNet and
  pilot for Bristol, Bournemouth and Cheltenham
• London Piloting of mobile phone tourism booking
  service
• Heart of England Piloting of national travel
  agency IATA settlement system
• Yorkshire Online shopping for local crafts and
  foodstuffs, community services
• Cumbria Online communities for Hadrians Wall
  Tourism Partnership
• East of England Promotion of market towns.
• North West Interoperability with EnglandNet and
  pilot of farm tourism and products for single
  parent families.

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Milestones
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EnglandNet Service Provision

• Provider of national infrastructure to RTBs, ETC,
  BTA EnglandNet
• Service provider to Destinations and tourism
  product providers RTBs
• Service provider to end-customers ETC, BTA,
  other sales channels

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EnglandNet Commercial Contracts
RTBs are customers, suppliers, and owners ETC is
customer, and owner.
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EnglandNet Product Quality Policy

• For Sales Channels
• All accommodation products quality assured via
  national scheme or equivalent
• For Marketing Channels
• Can include other products (3 year time limit)

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EnglandNet Pricing, Business Cases
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Benefits

• Tourism product providers
• more bookings, reduction in cost of marketing
• DMOs
• strengthen services and revenues, competitive
  advantages
• End-consumers and re-sellers
• one-stop-shop of quality assured product
• DMS suppliers
• reduction in risk for product development,
  strengthen revenues
• England
• platform for marketing England

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Support from RDAs

• Co-ordination and financial support
• technical/project integration with EnglandNet
• DMS procurement policy
• relevant skills training
• promotion
• Bases for co-ordination
• RTBs EnglandNet Regional Plans
• ETC animation Plan
• EnglandNet Business Plan