The Power of Unsubscribing

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The Power Of Unsubscribing.
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When I started information marketing back in 2006
I was making 500 800 a day from my first day
on. It prompted me to learn more. I figured, if
I could make 500 that easily, what else was
possible? So I started researching.
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I got on peoples lists. I learned about all
kinds of business models. AdSense. Blogging.
Membership sites. Whatever was hot at the
time. And something very interesting happened.
the more I learned, the more my income went DOWN.
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I kept listening to everyone elses better
ideas and spent so much time jumping from thing
to thing that my income just plummeted. See, it
doesnt matter how much discipline you have. When
you get bombarded by emails from tons of people
hyping up the next big thing, how can you not
at least look?
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So you innocently look. And then you buy. Or you
research. Or you just waste a bunch of psychic
energy. Who needs that? So a few years ago I
went on an unsubscribe spree. The only people
Im signed up to now are people I get VALUE from.
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If Im going to be on someones list, I need at
least one of the two to be present Do their
messages make me feel good? Do their messages
provide content that actually helps me?
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Messages that make me feel good are very valuable
to me. Thing is, it makes more sense to manage
your energy instead of your time. Who cares about
having lots of time if you dont have the energy
to maximize it?
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So if people are emailing me with messages that
lift me up, make me feel good, and give me
energy I think those are SUPER valuable. Theyre
my favorite messages to read. As for emails that
provide content that helps, thats a bit more
self explanatory. Why would I want to be on
someones list if theyre constantly pitching me?
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I appreciate getting valuable content I can apply
right away. I love emails with quick bite sized
tips. And some pitching is totally fine. I
welcome it. I want to know about tools that can
benefit me. But 24/7 pitching, no content that
helps me no thanks.
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With these two factors in mind, my income has
gone right back up. I highly recommend you
consider it. (And no, Im not worried about
people unsubscribing from my list. I do my best
to meet both of those criterion and feel proud of
what I send out. ))