Aarkstore - Colombias Cards and Payments Industry

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 Colombias Cards and Payments Industry Emerging
Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape
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Summary
The report provides top-level market analysis,
information and insights into Colombia's cards
and payments industry, including Current and
forecast values for each category of Colombia's
cards and payments industry, including debit
cards, credit cards and prepaid
cards Comprehensive analysis of the industrys
market attractiveness and future growth
areas Analysis of various market drivers and
regulations governing Colombia's cards and
payments industry Detailed analysis of the
marketing strategies adopted for selling debit,
credit and prepaid cards used by banks and other
institutions in the market Comprehensive
analysis of consumer attitudes and buying
preferences for cards The competitive landscape
of Colombia's cards and payments industry
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 Key Highlights
In terms of the number of cards in circulation,
Colombian payment cards (including debit and
credit cards) registered a positive growth during
the review period, recording a compound annual
growth rate (CAGR) of 8.05 and increasing from
22.6 million in 2009 to 30.8 million in 2013.
Growth in the industry is expected to be driven
by growth in the retail sector, an increasing
demand for debit and credit cards, a better
regulatory framework, an increasing market for
online and mobile commerce and a positive
economic outlook. In 2013, the average
transaction value (ATV) in Colombia was US121,
which was the second-highest in the
Latin-American region. Peru recorded the highest
ATV with US144.3, followed by Chile (US82.4),
Venezuela (US71.4), Brazil (US69.6) and
Argentina (US50). Similarly, in terms of card
penetration, Colombia recorded 0.7 cards per
inhabitant in 2013, while Brazil, Argentina,
Chile, Venezuela and Peru recorded 2.6, 1.4, 1.3,
1.1 and 0.6 respectively. In terms of the
frequency of use, Colombia recorded 28.7
transactions per card in the same year, while
Venezuela, Argentina, Chile, Peru and Brazil
recorded respective numbers of 61.2, 42.3, 37.6,
30.2 and 23.7.
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Synopsis
In 2013, Colombia surpassed Argentina to become
the third-largest economy in Latin America and
was the fourth-highest recipient of foreign
direct investment (FDI), with US17.0 billion in
the same year. Of the total population of 47.2
million, however, the unbanked population
accounted for nearly 35 of the adult population
in 2013, according to the Colombian Banking
Association. The low banking penetration levels
present banks and card issuers operating with
growth potential. Banks have stepped in to take
advantage of this large untapped market, having
introduced a number of cards targeting the
unbanked population. While leading card issuers
pushed for growth by offering improved products,
services and marketing campaigns, while the
government encouraged electronic payments through
its financial inclusion plan. Consequently,
Colombian payment cards registered healthy growth
during the review period (20092013), and are
anticipated to continue the same trend over the
forecast period (20142018). In terms of the
number of cards in circulation, Colombian payment
cards (including debit and credit cards)
registered a positive growth during the review
period, recording a compound annual growth rate
(CAGR) of 8.05 and increasing from 22.6 million
in 2009 to 30.8 million in 2013. commerce and a
positive economic outlook.
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Reasons To Buy
Make strategic business decisions using top-level
historic and forecast market data related to
Colombia's cards and payments industry and each
market within it. Understand the key market
trends and growth opportunities in Colombia's
cards and payments industry. Assess the
competitive dynamics in Colombia's cards and
payments industry. Gain insights in to the
marketing strategies used for selling various
card types in Colombia. Gain insights into key
regulations governing Colombia's cards and
payments industry.
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Table Of Content
1 Key Facts and Top Events 2 Executive Summary 3
Payment Instruments 3.1 Current Payments
Environment 3.2 Alternative Payment
Instruments 3.2.1 Mobile payments 3.2.2
PayPal 3.2.3 Click2Pay 3.2.4 ClickandBuy 3.2.5
Ukash 3.2.6 Neteller 3.2.7 Skrill 4 Market
Attractiveness and Future Prospects of Cards and
Payments 5 Analysis of Cards and Payments
Industry Drivers 5.1 Demographic Drivers 5.2
Economic Drivers 5.3 Infrastructure Drivers 5.4
Business Drivers 6 Emerging Consumer Attitudes
and Trends
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Colombias Cards and Payments Industry Emerging
Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape Published
Dec 2014  85 Pages In 2013, Colombia surpassed
Argentina to become the third-largest economy in
Latin America and was the fourth-highest
recipient of foreign direct investment (FDI),
with US17.0 billion in the same year. Of the
total population of 47.2 million, however, the
unbanked population accounted for nearly 35 of
the adult population in 2013, according to the
Colombian Banking Association.
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Contact Us
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